Hilton and Amadeus renew and expand their exclusive business intelligence partnership

In tough times for the hospitality industry, having access to quality, forward-thinking data is paramount. Today, Hilton and Amadeus announce an expansion of their Business Intelligence partnership for solutions: Demand360®, Rate360®, Agency360. These solutions provide the most comprehensive and forward-looking market data in the hospitality industry, enabling hospitality workers to advance their decision-making, optimize channel mix and strengthen revenue per available room (RevPAR).

As part of the agreement, Demand360®, which provides one year of forward-looking occupancy data for more than 30,000 hotels worldwide, will also be the exclusive provider of forward-looking data embedded in the revenue management system ( GRO) from Hilton. With this integration, Demand360 data provides GRO analytics with better visibility into booking activity that would not otherwise be accessible in the system. The result seen by Hilton properties that recently completed the pilot integration is refined decision making, leading to improved revenue.

In addition to business intelligence solutions, Hilton will also encourage the hotels in its portfolio to adopt Amadeus' GDS advertising services. GDS Advertising is a proven tool that helps hoteliers attract high-value bookings to the GDS and target travel agents at the point of sale through the four global industry-leading distribution systems.

Hilton will continue to recommend Demand360®, Rate360®, Agency360® for use at its properties and will work with Amadeus to increase adoption across the organization's portfolio of brands, which includes more than 6,200 hotels in 118 countries and territories.

"As we continue to partner with our hotels in their business recovery, we remain committed to providing hoteliers with the tools and technologies necessary to help them improve their performance and remain competitive," said Jonathon Wardman, Hilton Vice President of Business Capabilities . "Having access to business intelligence solutions and strategically leveraging Amadeus GDS advertising will play a key role in the pursuit of continued success with our individual properties - from forward-looking booking data visualization to competitive fixed pricing and increase in the GDS quota ".

"This long association with one of the world's leading hospitality organizations is just another example of how Amadeus products are critical to the future growth of global brands," added Ahmed Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus. "We are proud to provide Hilton hoteliers with data found nowhere else in the industry to help them plan for recovery from the crisis and beyond".