Buenos Aires presented a new tourism intelligence system

The Tourism Board of the City of Buenos Aires organized a meeting with more than 300 registrants to present the 5 new boards that are incorporated into the 6 already existing in the Tourist Intelligence System (SIT). It is a tool that provides all the information about tourism and uses Big Data techniques to improve decision-making in both the public and private sectors.
The meeting was attended by Gonzalo Robredo, president of the Tourism Board of the City of Buenos Aires, who gave the words of welcome and made a brief introduction, and then gave way to Aldo Elias, president of the Argentine Chamber of Tourism, Mario Ijelman, 1st Vice-president of the Association of Travel and Tourism Agencies of Buenos Aires (AVIABUE) and Juan Pablo Ruiz Nicolini, National Director of Markets and Statistics of the Sub-secretariat of Strategic Development of the Ministry of Tourism and Sports. Then, continued Federico Esper, general director of Market Intelligence and Observatory, who delved into each of the boards to better understand the benefits generated by each of them.
The new boards allow us to know tourist consumption with a credit and debit card, where we can know the spending patterns of national and international travelers in 200 areas of the City, grouped by neighborhoods and more than 10 possible consumption items, distributed in the range of one hour and days of the week.
The online assessment of 840 tourist attractions in the City within the framework of a survey of the offer identified in the online travel portals by users through almost 300 thousand comments in the last ten years.
The online assessment of Buenos Aires gastronomy identifying the gastronomic offer found on online travel portals, incorporating the types of establishments and their neighborhood as the main units of analysis based on about 534 thousand comments and evaluations received between 2010 and 2020.
Also It can be consulted by National Tourism that provides a look at the situation from the survey of travelers staying in hotels, in addition to the main results of national tourism in 2019.
Lastly, Hotel Occupancy is added, which allows analyzing the situation of the City hotels according to the evolution of the occupancy of the rooms and beds according to the opening by category.