Hilton announces loyalty program updates for January

Those who are already part of the program or interested in registering will have significant benefits this month, from obtaining status faster, to earning additional points without limit. Here we go over the 3 highlights.

1. Get ELITE Status Faster: Frequent flyers looking to earn this Hilton Honors status will be able to do so in half the time this year, thanks to new Status Match changes. Hilton Honors Base or Silver members who have status in a competing loyalty program can request a Status Match to receive Gold or Diamond status after stays of 5 or 9 nights, respectively, for a period of 90 days. Once the qualifications are met, they will hold status until March 31, 2023.

2. Unlimited Points Promotion: From now until May 2, 2021, Hilton Honors members can enjoy unlimited points to create unforgettable memories. They can get 2,000 points for each stay, PLUS 5,000 points for every 5 nights, with no limit. They must register at HiltonHonors.com.

3. ELITE Hilton Honors Gift Status: A reminder that Diamond and Lifetime Diamond members have until January 31, 2021 to gift “elite” status to a family member or friend. As a thank you to the most loyal Hilton Honors members, the minimum stay requirement to gift Elite status has been removed. Diamond members can gift Gold status and Diamond Lifetime members can gift Diamond status. Instructions were sent to both groups.