Top 10 global consumer trends for 2021

Global market research firm Euromonitor International reveals the trends that will define consumer behavior and influence business strategies this year in a new report "Top 10 Global Consumer Trends for 2021." The COVID-19 pandemic created, influenced, or accelerated every trend.

In 2021, consumers:

They expect purpose-driven initiatives that support the triple bottom line: People, Planet and Profit (Rebuilding for the Better). Almost 70% of professionals expect consumers to be more concerned about sustainability than before COVID-19.

They want the ease of impulses and the spontaneous and simple occasions of pre-pandemic life (Craving for convenience).

They reconnect with nature and turn to outdoor venues for leisure and safe socializing (Outdoor Oasis).

They use digital tools to stay connected at home and facilitate safer procedures in physical stores (Phygital reality).

They get a newfound flexibility, by scheduling activities in an unconventional order to suit individual time demands (Playing Over Time).

They distrust the media and governments, challenge misinformation and prioritize their needs (Restless and rebellious). In 2020, 29% of global consumers were actively involved in political and social issues.

They demand non-contact services, exceptional sanitation standards, and products that enhance hygiene and immunity (Obsessed with Safety).

They reevaluate priorities and identities in search of a fuller life and better mental resilience (Shaken and Scrambled). Depression and mental health had a moderate or severe impact on 73% of the daily lives of global consumers last year.

They are budget-conscious and buy affordable, value-added products and services (Thoughtful Savers).

They find a new balance between work and personal life, as remote collaboration redefines the traditional office environment (New Workspaces). More than half of global consumers previously had a strict boundary between work or school and personal life.

"2021 will be a crucial year," says Alison Angus, Head of Lifestyle Research at Euromonitor International. "Adapting strategies to these emerging consumer trends will allow companies to withstand the unexpected and overcome adversity."