This new association will manage Faena Buenos Aires and Faena Miami Beach as well as all future projects developed in collaboration
Alan Faena and Len Blavatnik of the Faena Group, along with Sébastien Bazin, President and CEO of Accor, today announced the launch of a strategic partnership focused on expanding the Faena brand around the world.
Faena is one of the most impressive international brands in the industry and Accor is the world's leading hotel group with an incomparable portfolio of brands and more than 5,000 properties in 110 countries.
Alan Faena will work in partnership with Accor to break new ground, developing Faena districts in select destinations. This new alliance will strengthen Faena's personal and distinctive approach and will become a catalyst for the exponential growth of the company. Dubai is slated to be the first international destination.
“We have found a perfect partner in Accor, we have a shared vision and passion. As Faena expands, we plan to continue rethinking the world of hospitality; shaping new innovative concepts, setting new industry standards by creating inimitable environments rooted in culture, positively transforming cities, changing old paradigms and becoming new international cultural epicenters "commented Alan Faena.
“Accor is creating a new platform based on experiences, and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring to bear. Alan is a clear leader in the luxury lifestyle industry and his concepts are transformative. Faena districts are changing the gravity centers of the cities in which they are located, which makes a real difference and added value to their communities".
This new association will manage Faena Buenos Aires and Faena Miami Beach as well as all future projects developed in collaboration.
This innovative conjunction will translate into pioneering developments that will specialize in the conception of unique, socially responsible and holistic environments, anchored in cultural experiences ranging from residences and hotels, to artistic projects and cultural spaces.