Accor establishes an ambitious opening plan for 2021

Accor begins the year with an encouraging development outlook and a full schedule of new hotel openings in South America and around the world, including SLS Puerto Madero (Argentina), Novotel Santa Cruz (Bolivia) and JO & JOE Largo de Boticario (Brazil). ). While 2020 was a year of unprecedented challenges, with the travel and hospitality sectors hit hard, Accor maintained a steady pace of development and continued to sign new projects, leading to a strong list of new hotel openings to throughout 2021.

“As we all know, 2020 had a profound impact on our daily lives and on the hotel industry in general; Still, the early stages of a global rebound will be substantial and significant, ”said Agnes Roquefort, director of global development. Despite the delays and temporary closures we experienced due to the pandemic, we continue to see sustained momentum in our development line and we are optimistic that the global launch of Covid-19 vaccines will lead to renewed confidence in travel and a sense of safer personnel for the entire world population. "

La sólida capacidad financiera de Accor, su alcance mundial y su incomparable portafolio de marcas, no solo mantuvieron a la compañía en una posición sólida para enfrentar los desafíos del 2020, sino que sus capacidades de desarrollo y su modelo organizacional permitieron al grupo enfocarse en brindar soporte y servicio a sus propietarios. desarrolladores y socios.

“From a business point of view, South America is a very important region for Accor, where we are the market leader, with 390 hotels in the network and a portfolio of 99 hotels. From a tourism point of view, South America is a market with great growth potential in leisure travel, with a unique natural beauty. For this reason, we are focused on giving continuity to our expansion plan in the region, because we still have a lot of space for new hotels and excellent investment options and for that we hope to continue counting on our partners and investors ”, says Thomas Dubaere, CEO of Accor South America.

The lifestyle category will become one of Accor's most vibrant segments in the coming years, and the number of lifestyle hotel openings is expected to triple by 2023. Furthermore, this segment currently represents approximately 5% of the group annual revenue, while representing 25% of the company's development portfolio by value. The announced partnership with Ennismore, expected to close in the second quarter of 2021, will contribute to a rich and diverse platform that will become even more exciting this year with new uniquely styled properties opening, including Mondrian Shoreditch London; JO & JOE Vienna Westbahnhof; SO / Sotogrande Resort & Spa; SLS Dubai and 25 hours from Dubai. To all the above is added the recent association with Faena Group,

Accor's luxury segment will also make headlines in 2021 with the Banyan Tree Doha in Qatar and the new Raffles openings in Udaipur and Jeddah. Fairmont will see the long-awaited opening of the Fairmont Century Plaza in Los Angeles, along with the Fairmont Windsor in England; Carton House, a Fairmont-run hotel in Dublin; Fairmont Ramla Riyadh; Fairmont Ambassador Seoul; and Fairmont Tagazhout Bay in Morocco. Sofitel will bring French sophistication to several new destinations, including Seoul, Hangzhou and Adelaide.

Conversion opportunities also emerged in 2020 and will continue to be a driver of growth in 2021 and beyond, as Accor has become the preferred partner among independent hotel owners attracted by the company's recognized flexibility and ease of transition. , its unmatched spectrum of brands and its welcoming culture, which celebrates authenticity, diversity and entrepreneurship.

In the Group's unmatched portfolio of brands, leading brands for conversion opportunities include The House of Originals (Luxury), MGallery (Upper Premium), Mövenpick (Premium), Grand Mercure (Premium), Mercure (Midscale), ibis Styles ( Economy) and greet (Economy). So it is not surprising that these seven brands represent 43% of Accor's initial portfolio over the next five years. MGallery will welcome several new hotels in key locations this year, including Orchard Hills Residences Singapore - MGallery, The Silveri Hong Kong - MGallery and The Porter House Hotel - MGallery in Sydney, Australia.

All new Group properties are expected to open in full compliance with Accor's ALLSAFE cleanliness and hygiene seal. This certification was established by Accor in mid-2020 to provide guests with assurance of a third-party verified standard of hotel cleanliness and hygiene requirements. The model was developed and tested by Bureau Veritas, the world leader in operational testing, inspection and certification.

For more information, here is the list of "featured openings" that provides an overview of some of the new Accor properties that guests and travel enthusiasts can expect to enjoy around the world in 2021.