IHG Hotels & Resorts begins 2021 with a new perspective and purpose

From the very first InterContinental Hotel, to the iconic Holiday Inn, or Kimpton, revolutionizing boutique hotels and groundbreaking new brands, IHG Hotels & Resorts has pioneered international tourism and the way people connect; for a long time.

Today, while the world awaits the moment to fully resume travel, the company looks to the future and does so with an action that endorses the importance of this industry, as a positive agent of change. From its contribution to the professional development and careers of millions of people, to the economic impact on GDP and supply chains; it is clear that it generates more than memories and experiences.

IHG Hotels & Resorts begins this 2021 refreshing its brand, to reflect more deeply the purpose of the hotel group to offer True Hospitality for Good, its constant evolution, and its response to the needs of owners, consumers and communities around the world.

The renovation also responds to the dynamism of its portfolio, which today includes 16 brands that welcome guests and members of its loyalty program through the doors of almost 6,000 hotels in 100 countries. With an updated identity, the company strengthens its perception before all its audiences, as well as the way to get involved with them, and gives greater visibility to the breadth of its offer.

· A Family of Hotels and Resorts: By moving from IHG to IHG Hotels & Resorts, you add this precision to your business name, and reiterate the wide range of your brands; very diverse and that complement each other as a family.

· A new look: Your visual identity changes to better tell the stories of the brand and make it more relevant and attractive. It seeks to be inclusive of the largest group of consumers in the world - millennials - as well as the fastest growing - Generation Z-. With new colors, photography and font, its bold and energetic design shows brands and experiences in an attractive way.

· A place for everyone: IHG Rewards, is the first loyalty program in hospitality and one of the largest in the world, and it also has a new look. The word 'Club' was removed from its name to reflect a more inclusive attitude and extend a warm invitation to all. Through it, travelers are empowered to take full advantage of exclusive rates, special benefits and easy ways to earn and redeem points at all IHG hotels and its partners; including the recent addition of the impressive Mr & Mrs Smith collection.

A way to make the right decision easier: the IHG family of brands offers guests a wide variety of options, and is now presented in four collections, with the intention of helping users make the right decision for their trip and these are:

• Luxury & Lifestyle Collection - Defined by a timeless legacy, cohesive in distinctive design and unforgettable service; that makes each trip a celebration of extraordinary and unique experiences. Includes: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.
   
• Premium Collection: For those personal and purposeful trips. Offer guests a sense of belonging and well-being with thought-provoking details to make each trip meaningful. This collection includes: Crowne Plaza Hotels & Resorts, EVEN Hotels, Voco Hotels, and HUALUXE Hotels & Resorts.
   
• Essential Collection: Always there and just what you need. With the warmth and dependable experience that defines true hospitality. Made up of: Holiday Inn Hotels & Resorts, Holiday Inn Express and avid Hotels.
• Suites Collection: Designed for long-stay guests, with the comforts of home always close at hand, which includes: Staybridge Suites, Atwell Suites, Holiday Inn Club Vacations and Candlewood Suites.

because traveling not only opens doors, but minds and hearts as well. Thus, our hotels more than a setting for life's special moments, they represent a collection of warm experiences".