The leading company in the experiences sector joins the digital travel platform to offer its users thousands of innovative alternatives
Viator is a Tripadvisor company, leader in experiences with an offer that exceeds 400,000 tours and activities worldwide. This union with Booking.com will begin in key destinations in North America and Europe, with more destinations to be added in the coming months.
"Experiences are the most remembered part of a trip, and we are delighted to be able to bring our wide range of activities to travelers who choose Booking.com, especially now when we can travel again" Sarah Dines, Vice President of Business Development at Viator . "Bringing our experiences to the huge Booking.com clientele is a very interesting union both for travelers and for our experience operators."
Bryan Batista, SVP of Booking.com Trips Division, commented, “Now that people are thinking about traveling again, we are even more proud of this agreement with Viator, to be able to offer our customers an even greater offer of tours, attractions and activities. in destinations around the world. This collaboration underscores our ambitions and commitment to create a seamless experience from the start of the journey to the end. We will continue to innovate and focus on making it easier for our travelers to experience the most during their trip and make the best that this place has to offer at their fingertips. And be prepared for when you can travel freely again ”.
This agreement marks the first time that Viator and Booking.com have teamed up to offer value-adding experiences and more choice to Booking.com customers, as well as the global community of Viator tour operators and suppliers.