Sofitel Legend Santa Clara holds its traditional event "Wedding Forum 2021"

National and international experts meet to update and strengthen the destination wedding industry and show the new trends for events, after this new reality

As is traditional, the Sofitel Legend Santa Clara hotel continues to contribute to strengthen the wedding and events industry and will hold the WEDDING FORUM 2021 event next Wednesday, May 12, which brings together national and international experts, who will present to the audience the latest global market trends and business opportunities in the face of this new reality. 

La cita será durante la mañana a partir de las 8:00 a.m. en el salón Santa Clara (antigua capilla), en donde la industria estará por primera vez en un evento híbrido para discutir, informar y compartir sobre diferentes temas. Entre los invitados estará la reconocida florista española Sally Hambleton for The Workshop Flores, quien dará la charla magistral. La jornada tendrá dos paneles de discusión con profesionales de la industria y será moderado por Isaac Ricardo. Luego de la actividad académica, el hotel ofrecerá un light launch en los corredores del Claustro. 

According to Carmen Otero, director of Marketing and Sales of the hotel and organizer of the event “this is a unique opportunity that we have every year to bring together the best professionals and experts in the wedding industry, to deliver very important and necessary tools so that our I work this at the height of the great destinations internationally. Our city has architectural jewels that have been the scene of the best events in the country and we must continue promoting them, only from another perspective from the new reality that we live. At the Wedding Forum 2021 we will show you how to do it ”.  

The Wedding Forum is organized by the Sofitel Legend Santa Clara Hotel, which is located in the historic heart of Cartagena de Indias, a city declared by UNESCO: “Historical and Cultural Heritage of Humanity”. It is the result of the restoration of the old building where the Santa Clara de Asís Convent used to be, built in the seventeenth century and, which in this year 2021, celebrates 400 years of history. Since its opening in 1995, the hotel has been working and developing the concept of luxury hotels in the city. 

The event will have strict biosafety measures that guarantee the tranquility and comfort of visitors, complying with the social distancing protocols required, not only by local governments, but by the Accor group through the ALL SAFE Seal, certified by the recognized auditing firm Bureau Veritas, who guarantee that Sofitel Legend Santa Clara complies with all required cleaning and disinfection levels. 

The flowers, protagonists 
Sally Hambleton for THE WORKSHOP FLORES, who is based in Madrid, will be at the keynote speech at the Wedding Forum 2021 event. Sally Hambleton's work is a tribute to good taste. After several years working in the financial sector, in which she trained and grew professionally, Sally had to face a dismissal due to the crisis. He decided to invest the financial compensation they offered him, in training with Kenneth Turner in London. The world of flowers was not alien to him, it was a passion that he had relegated to the list of hobbies.  

Over the years, Sally Hambleton became a brand of international stature. His work was present at such important events as the request for the hand of the now queen of Spain, the gala dinner for the expansion of the Prado Museum or the numerous barbecues held by the Beckham couple in Madrid.  

Firms such as Bollinger, Jimmy Choo, Penhaligon's, Elizabeth Arden, Tous, Cardhu, Ikea, Clarins, Dior, Jo Malone, Adolfo Domínguez, Loewe, Yves Saint Laurent, Hermés, Chanel or Tiffany & Co have not hesitated to count on the artisan of Gabriel Lobo's flowers for your big events; and brides from all over the world in Spain, England, United Arab Emirates, New Zealand, etc. they said yes I do in an environment created by Sally and her team. 

Create ties with clients 
In this panel called "Relationship Marketing" professionals David Betancur, Mónica Restrepo and Ricardo Giraldo from Colombia will meet together with Cristian Andrade, MAGIX Director from Chile. The objective of the discussion is to show the best strategies to create strong ties with clients and maintain a long-term relationship.  
Topics such as close relationships with customers, opinions on the phrase "We sell experiences, but not products" will be discussed; innovative strategies to spread the brand and build customer loyalty; key tools for moments of crisis; and the use of technology, among others. 

The latest trends in this new reality 
In this panel, about trends in boutique events, myths and realities will be Andrés Cortés and María Angélica Cueter from Colombia, as well as Evaristo De los Santos from the Dominican Republic. 
The reality of events will be analyzed through topics such as new trends in luxury weddings, tips for successful events, eco-sustainable weddings, the comparison between a traditional wedding and a micro wedding, budgets and the positive results left by the pandemic. in relation to the events. 
In this way, with the Wedding Forum 2021 Sofitel Legend Santa Clara seeks, based on its positioning and work on the subject of Weddings in the city, to bring together the best and offer participants information and updates that will consolidate their training and professionalism. 

The Wedding Forum will be broadcast live on the hotel's different social networks such as Facebook, Instagram and YouTube. The address to enter is Sofitel Legend Santa Clara Cartagena. 

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