90% of travelers globally are booking flexible rates

As the travel industry sets its sights on the light at the end of the pandemic tunnel, Booking.com shares top booking trends, including the importance of flexibility and longer stays, to help its real estate partners generate bookings. and continue to rebuild their businesses. Although the recovery is slow, Booking.com is seeing that more than a third of the searches on the platform are for the next months of June, July and August, back in line with the proportion of searches observed in this same period in 2019. *

This confidence in the recovery is further reflected in research from Booking.com, which found that 71% of surveyed accommodation partners are cautiously optimistic about the future of their business and 62% expect to see an increase in interest in travel in 2021. This optimism is also reflected in the mindset of consumers, as two-thirds of global travelers (66%) feel more optimistic about traveling in 2021. **

El 90% de los viajeros está reservando tarifas flexibles
Validando indicaciones de que ahora más que nunca los viajeros valoran la posibilidad de cambiar fechas o cancelar, Booking.com ha revelado que el 90% de los viajeros está reservando tarifas flexibles para los meses de junio, julio y agosto*. Esta inclinación del consumidor por la flexibilidad es notable, ya que Booking Holdings reveló recientemente que las ventanas de reserva continúan variando en todo el mundo, pero en Europa Occidental, por ejemplo, la compañía está viendo una ventana de reservas más larga en comparación con 2019, en parte debido a las tendencias de reserva de verano europeo.****

Given the uncertainty that travelers continue to experience, it is not surprising that flexibility in their reservations is an essential point, but this trend shows the opportunity open to partners to adapt their prices, availability and flexibility to prepare for success in a way that works for your business. By making it easy to use tools like the one-day flexible converter, which allows partners to implement flexible policies in just a few clicks, and providing their partners with personalized advice on their price portfolio, Booking.com continues to do its best to help secure and deliver customers, as travelers experience the world again.

Longer
stays on the rise During the months of June, July and August, Booking.com is also seeing a higher proportion of bookings for stays of seven days or more, compared to the same period in 2019. This is in line with previous research , which revealed that nearly half of global travelers (45%) surveyed accumulated many vacation days during 2020, so they are excited about the prospect of taking longer vacations in 2021. **

Innovating to respond to this growing demand, Booking.com presented an easy way for its real estate partners to implement weekly and monthly rate plans to attract travelers looking for longer stays at a great price. Booking.com is always listening and responding to customer demand and adjusting its product to better serve them.

“Although the impact of the pandemic on the travel industry is unprecedented, travel plays a vital role in people's lives and while it may take time to return to 2019 levels, people will want to experience the world again. , when it is safe to do so ”, said Jimena Gutierrez, Manager of Booking.com for Argentina, Paraguay and Uruguay. “Booking.com believes that the citizens of the world will travel together again and we will do everything possible to reach that day, working with all of our partners and delivering value to our customers. We look forward to working together with all those in the travel industry to support us in the long-term recovery. "

* Data on stays between June 1, 2021 and August 31, 2021.

** Research commissioned by Booking.com and conducted among a sample of adults planning a trip in the next 12 months. In total, 28,042 people from 28 countries and territories participated in the survey (including 1005 from Germany, 1003 from Argentina, 1002 from Australia, 1000 from Brazil, 1001 from Canada, 1000 from China, 1002 from Colombia, 1003 from South Korea, 1001 from Croatia, 1003 from Denmark, 1005 from Spain, 1000 from the United States, 1002 from France, 1004 from Hong Kong, 1000 from India, 1002 from Israel, 1000 from Italy, 1000 from Japan, 1002 from Mexico, 1000 from New Zealand , 1000 from the Netherlands, 1000 from the UK, 1003 from Russia, 1000 from Singapore, 1001 from Sweden, 1003 from Thailand, 1000 from Taiwan, and 1000 from Vietnam). Participants completed an online survey in January 2021.

*** Earnings disclosure data.