Amadeus launches advanced travel retail through NDC with United Airlines

Amadeus and United Airlines have renewed their distribution agreement that reinforces their commitment to modern retail and improves communication between the airline and travel sellers. The deal includes United Airlines New Distribution Capability (NDC) -enabled content, which will be available to travel agencies and corporations globally later this year through the Amadeus Travel Platform.
NDC is enabling new possibilities for customers by offering more options and personalized content, as well as offering possibilities and services on more channels where travelers shop. United Arilines will offer NDC-enabled ancillary services, additional customer benefit services, and ongoing pricing for NDC-enabled agencies booking travel on airline flights. Service capabilities will also be added to automate customer interaction.
An important benefit of this agreement is a better NDC-enabled shopping experience, including real-time updates and notifications related to the customer's record. United Airlines has long championed these benefits as a member of the Amadeus NDC [X] program. Within In this collaborative forum, United Airlines has provided valuable feedback and helped Amadeus better display and distribute airline content.
"This is an important milestone for United to deliver a better shopping experience, content and service for our customers through the NDC," said Glenn Hollister, Vice President, Sales Strategy and Effectiveness, United Airlines; We look forward to continuing our collaboration with Amadeus to create a unique shopping experience with new and differentiated content packages delivered through the Amadeus Travel Platform.
  
“This is an exciting time for Amadeus as United joins the list of partner airlines launching this year, with NDC-enabled offerings and services through our extensive network of travel vendors,” said Javier Laforgue, Vice President Amadeus Airline Distribution Executive; As the industry continues on the path to recovery from the pandemic, we see a bright future for advanced travel retail as NDC moves toward global adoption.
Amadeus Travel Platform is the backbone of multiple front-end solutions, including Amadeus Selling Platform Connect, Amadeus Travel API, and Amadeus' auto-booking and expense solution amadeus.com, all of which offer cross-channel compatibility for sellers and Travel buyers can easily buy, sell and serve unique United offers.