First Novotel in Bolivia opens its doors in Santa Cruz

The property is located steps from the largest convention center in the city and five minutes from the financial center

On September 1, Novotel Santa Cruz de la Sierra opened its doors to receive local and foreign guests in the main commercial center of Bolivia.

Steps from the largest convention center in the city and five minutes from the financial and business center of Santa Cruz, the new Accor group franchise will offer a value proposition for business travelers and tourists who value well-being, quality of service and hotel security. 

With more than ten thousand square meters built, the hotel has 145 rooms, including executive rooms, double rooms, twins, family rooms and also others for people with special needs.

Novotel Santa Cruz de la Sierra is designed with a contemporary industrial style that nods to the Parisian style in honor of the origin of the Accor brand, fused with characteristic tropical touches of Santa Cruz and with modern open spaces that provide comfort to guests while enjoying wonderful views called “Novotel View”. 

It also has a Social Hub, traditionally known as a lobby, of more than 600 square meters, where it is possible to work or relax. It integrates coworking spaces, meeting rooms and a gym, an “Elay Play” area for children, a heated pool, an outdoor Jacuzzi, two large terraces, a bar and the “Soho Craft Kitchen” restaurant, whose signature cuisine includes elements of gastronomy. international based on Bolivian cuisine. Access to all these spaces is regulated by strict sanitary protocols implemented by Accor under the All Safe seal, which guarantees the highest standard of hospitality and full safety for guests and collaborators. 

“Currently Santa Cruz is considered the second financial capital of Bolivia and our focus is to be present in the main cities of the world, with proposals for corporate and leisure tourism that also contribute to the promotion of economic development. That is why we decided to open the first Novotel in Bolivia in this city, which is also the first in the Accor midscale segment, in the country, "said Franck Pruvost, COO of Accor for Hispanic countries.

The new Novotel Santa Cruz de la Sierra is located at Avenida Roca Coronado 901, the main axis of business exhibitions, such as FexpoCruz, a very relevant space for doing business in South America. In addition, it has easy access to shops and restaurants and from there you can get to the Autonomy urban park that offers several hectares dedicated to nature with more than a thousand native species, in an area where sports are the protagonists since there are hiking trails. and bicycles, soccer field and sand volleyball.

In this way, it aligns with the identity of a globally recognized brand, with a presence in more than 350 destinations and at least 60 countries, to offer under the concept "Time is on your side", experiences that combine relaxation with high connectivity to work. 

“Although the blow to the tourism sector was hard at this time due to the pandemic, we think about the future and we know the potential that not only Santa Cruz de la Sierra has as a destination, but also Bolivia. It was not easy, they were hard times, but being able to contribute a grain of sand and give Santa Cruz an international highlight to the world through Novotel and Accor, fills us with pride and satisfaction, a small contribution to a great city and a beautiful country. Once we met at the beginning of the project with the Accor chain, we did not hesitate to join them, the experience with the brand has been fabulous, ”said Jorge Baldivieso, project manager.

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