Palladium Hotel Group reaffirms its commitment to Latin America

The international Spanish hotel chain with 51 years of experience, Palladium Hotel Group today has 48 hotels and more than 14,000 rooms distributed in: Spain, Mexico, Dominican Republic, Jamaica, Italy and Brazil announces its 2022 expansion plan reaffirming its commitment to the Argentine and Latin American market with a tour that began in Brazil and ended with an exclusive event for tour operators in Buenos Aires, Argentina. 

Making a positive balance for 2021, Palladium Hotel Group represents growth for 2022. During this year, the group's priority has been to promote its expansion with new openings and brands, as well as to consolidate its business model based on management and development. hotelier with external partners and investment funds. 

¨We are proud of how we managed to get through 2021, closing the year with only 35% below the end of 2019. During 2021 the proximity markets of each destination were key to achieving the reactivation with 100% local visitors. We wanted to do this tour to personally thank for all the great support that local partners have given us. And today we come to tell the Argentine market that we are ready to welcome you again with a great desire to welcome you again soon in our destinations in Latin America (Brazil, Mexico, Punta Cana and Jamaica) as well as in Europe ”said Sergio Zertuche Chief Sales & Global Marketing Officer of Palladium Hotel Group.

¨These last two years have allowed us to advance in technological innovation and optimize the experience of our destinations, placing greater focus on the differentials that represent great value for travelers. We want the offer of air seats to increase so that Argentine travelers have more options to plan and enjoy a dream vacation. And in the meantime, today we come to personally confirm that we are committed to the Argentine and Latin American markets in continuing to provide them with the best option and variety in paradisiacal destinations ”concluded Zertuche.

With an exclusive event that was held on November 15 in the city of Buenos Aires, Argentina, led by Sergio Zertuche Global Chief Sales & Marketing Officer of Palladium Hotel Group, the international hotel chain brought together the most important tour operators in the country to reaffirm its commitment and thus go together for a great 2022.

Featured announcements
The strengthening of the BLESS Collection Hotels brand and its pioneering concept of hedonistic luxury stand out, with which the company has managed to position itself as one of the benchmarks in the luxury hotel sector in Spain with BLESS Hotel Madrid which reopens as of November 2021 after a renovation and BLESS Hotel Ibiza. 

With a large expansion project in the Mediterranean and in line with its commitment to offering exclusive and high-quality experiences, Palladium Hotel Group opened three new hotels in May 2021. Grand Palladium Sicilia Resort & Spa and Grand Palladium Garden Beach Resort & Spa, both hotels located on the southern Italian island, as well as Palladium Hotel Menorca on the Minorcan island.

Also, Palladium Hotel Group confirms the first TRS Hotels opening in Ibiza for the beginning of the European summer. The five-star hotel, located in Cala Gració (San Antonio), a privileged area for exceptional sunsets, will have a total of 378 exclusive suites and will be the first hotel of the luxury brand TRS Hotels in Europe. With this announcement the group continues its expansion project in the Mediterranean. With a significant presence in Caribbean destinations such as Mexico and the Dominican Republic, TRS Hotels is one of the most exclusive brands in the Palladium Hotel Group portfolio. Its opening in Ibiza will be a revolution in terms of luxury, as it will become the first hotel to offer a premium all-inclusive service in an adults-only environment on the island.

In addition, it consolidates its 51 years turning clients into fans. Palladium Hotel Group has managed to become one of the most relevant and successful companies in the hotel industry in the world.