“We are very excited to launch SLS Hotel & Residences, in one of the most exclusive spas in Latin America, considered a jewel in South America. It is a vibrant city to recharge thanks to its cultural and sporting events, at the same time that it is a great year-round destination to relax and unwind or to work in a natural environment. Thanks to the signing of this contract, Accor reinforces its two main strategies: the development of lifestyles products in Hispanic countries and the incorporation of mixed-use properties ”, says Thomas Dubaere, CEO of Accor South America. SLS Punta del Este Hotel & Residences will become a destination in itself, the hotel will have 3 signature restaurants, lounge &, bar, rooftop pool, Spa, fitness center, meeting rooms and a kids club,
For Luis Mirabelli, VP Development Accor for Hispanic countries, this property allows them to enter a competitive and recognized market -such as Punta del Este- with an innovative product: the combination of a hotel that provides the backbone of services, with high-end residences. low level the SLS brand, an icon for the world when it comes to luxury and entertainment in the lifestyle segment.
“We are honored to partner with GNV Group, recognized throughout the region for the quality of its projects and its great knowledge of the market, in the debut of the first residences of the SLS brand in Uruguay. With its privileged location and exquisite architecture, we will be pioneers in new standards of residential living for the country and South America ”, adds Mirabelli.
In 2019 Punta del Este received close to 1 million visitors, of which 800 thousand were foreigners from different parts of the world, mainly from Argentina and Brazil. Luxury parties, fashion shows of prestigious brands and a wide range of large-scale cultural events such as the International Jazz Festival, the International Film Festival and exhibitions of renowned contemporary artists, make this resort one of the most glamorous in America. .
With more than 20 km of coastline, it also offers charming places and landscapes, an ideal destination for practicing sports such as surfing, windsurfing, jet-skiing, motor boating, sailing, fishing and yachting. On land, other sports such as polo, golf, tennis or rugby are part of the attractions. With an intense nightlife, casinos also play a very important role in the city's tourism, attracting international travelers.
“This is the second SLS hotel & Residences in the region. Soon we will inaugurate SLS Puerto Madero Hotel & Residences in Argentina, which joins the residences of Sofitel Barú, in a strategy that seeks to capture the residential market in the leisure segment in the main destinations of the continent ”, says Abel Castro SVP Development Accor South America. SLS Puerto Madero Hotel & Residences, is located in an elegant neighborhood of Buenos Aires, Argentina, with 58 spacious rooms and suites designed by renowned Italian designer and architect Piero Lissoni. Considering that the culinary spaces of SLS are part of its brand identity, here you will have Leynia, a dynamic Argentine grill inspired by flavors of Japan and a great room ideal for corporate meetings or private celebrations.
In Colombia, they will have the residences next to the recently inaugurated Sofitel Barú Calablanca Beach Resort, in a paradisiacal setting on the shores of the Caribbean Sea with 292 units that are divided into 204 apartments and 88 Villas, which will be developed in several stages. Some of the benefits for the owners are access to resort services such as: In-Room Dining, catering or private chef, as well as maid service, laundry and additional “a la carte” services that may include food, shopping, nursery, Spa and personal trainer, among others.
Accor's diverse portfolio of hotel-brand residences includes private apartments, villas and chalets that are developed, designed and maintained to the standards of one of its world-renowned brands. Most are located together with a hotel under his management, although independent residential projects are also on the rise. These properties combine the exclusivity and comfort of a luxurious life, with a wide range of hotel services on demand. At resort locations, buyers of these types of properties can optionally participate in a managed rental program, allowing them to generate income from the rental of their home.