Embratur returns from FITUR with a positive balance and optimistic vision

The participation of Embratur (Brazilian Agency for International Tourism Promotion) in Fitur, in Madrid, Spain, was a success. The event made it possible to establish alliances and start new businesses with the aim of promoting the country as the main tourist destination. The Brazilian delegation at the event was attended by the president of the Agency, Carlos Brito, the manager of International Advisory and Management of Units Abroad, Heitor Kadri, the head of the Special Advisory of the Ministry of Tourism, Rafael Luisi, and the head of the Ministry's International Relations Office, Ambassador Jorge Kadri.

Fitur is the largest tourism fair in the Ibero-American market and one of the most important in the world, and this year it had more than 110,000 participants, bringing together thousands of companies and visitors. The Brazilian stand at the event was designed to present the beauties of the country in more than 300 square meters, with more than 20 co-exhibitors, bringing experiences to the tour operator who wants to get to know our country better and also to the tourist who wants to visit it.

Those who visited the stand in Brazil were able to participate in training on Brazilian destinations, taste a little of the country's gastronomy, meet the co-exhibitors, make new business and alliances. “The fair was quite surprising, as we expected it to be low traffic, for a slower return, but it is very busy, especially in Brazil. I think the Brazilian stand was also very nice, the team is very strong and the market is reacting well, so the balance of participation was very positive”, highlighted Glauco Fuzinatto, president of VBRATA Europe. For Roberta Werner, director of the Rio Convention Bureau, this is a new beginning scenario. “We are grateful to resume the alliance with Embratur and the Ministry of Tourism and to be here at Fitur 2022. The participation of Brazil in the fair is essential for the recovery of the sector. We are happy with the scenario that we live in the fair and with this new beginning”, said the director.

The Brazilian delegation participated in several agendas, with meetings to align alliances, strengthen ties with other nations and address the international promotion of the country. During the 5 days of Fitur, the leaders met with tourism representatives from different countries, such as the Minister of Culture and Tourism of Mozambique, Eldevina Materula. In the meeting with the president of Embratur, Carlos Brito, and the Minister of Tourism, Gilson Machado Neto (via videoconference), the leaders exchanged information on the tourism market, discussed alliances in the sector and joint campaigns, in addition to requesting support to the articulation with the CPLP to include Portuguese as the official language of the UN. With the Minister of Tourism of Uruguay, Tabaré Viera,

Representatives from Embratur and the Ministry of Tourism also discussed air connectivity and the expansion of flights to Brazil with representatives from Grupo Ávoris and Iberia airlines. On the occasion, the company's vice president, Victor Moneo, confirmed the return of the Spanish company's flights to the Galeão airport, in Rio de Janeiro, starting in July.

The delegation also met with companies in the field of innovation and technology for tourism, such as Global DIT, Sismotur, Hidria and TRH, always focusing on proposals in the field of technological and safe tourism for the development of smart tourist destinations and signs. .

In the Brazil space of the fair, meetings were also held with various companies and personalities, such as the mayor of Palencia (Spain), Mario Simon Martin, where the mutual disclosure of destinations was discussed, and the businessman and former soccer player Carlos Pérez, who discussed the possibility of promoting Brazil through sport. The delegation also met with Daniel Porlán and Mari Lozano, representatives of the global sponsorship sector of Real Madrid, where they discussed the proposal for an alliance to promote the destination of Brazil by the Spanish club, which has more than 95% of its fans off the field. Spain.

On the occasion, Brito highlighted the importance of being present at the Fair. “There are many meetings and meetings, and this is the moment that we take advantage of to be even closer to the European market, meet new partners, discuss the sector and present and develop Brazil as one of the best destinations in the world, both for tourism and for tourism investments”, said the leader.

Brito also met with several co-exhibitors from the Brazilian space, such as Sérgio Litaiff Filho, president of Amazonastur, to discuss the promotion of the state and the importance of MTur works in the region, the secretary of tourism of Rio Grande do Norte , Aninha Costa, to discuss new actions and participation in future international fairs, and the Secretary of Tourism of Caraguatatuba (SP), Fernanda Maria, where actions to encourage tourism in the region were discussed.

In addition to the strategic meetings, the delegation also strengthened ties with the Spanish press, giving interviews to various media, such as Agência EFE, CNN, the Spanish magazine Infortursa and radio Onda Cero. In addition to the director of Embratur, the Minister of Tourism, Gilson Machado Neto, participated in the videoconference interviews. On the occasions, the leaders highlighted the importance of Brazil's participation in Fitur, with the aim of strengthening Brazilian tourism, exalting nature tourism, one of the most sought after at the moment, and promoting the wonders of the country. “ Nothing compares to Brazil. We are the most preserved country in the world, the only one that has six biomes and unparalleled biodiversity,” said Minister Gilson Machado. The president of Embratur, Carlos Brito,

Brazil's actions at Fitur delighted visitors to the fair space, being one of the most visited stands. Embratur ends another successful event and begins 2022 with a positive outlook for the tourism sector, with the consolidation of the sector's recovery.