NH Hotel Group appoints Diego Chourrout as new General Manager for Cono Sur

NH Hotel Group, a consolidated multinational operator and one of the leading hotel companies in Europe, Asia and America, announces the appointment of Diego Chourrout as its new General Manager for the Southern Cone.

“The executive has all the tools to lead the hotels in the three countries and one of his great strengths is the knowledge and experience of the NH culture, since he has worked in several hotels of the chain. In addition, he has a great capacity for teamwork, which he has shown from his other positions”, confirms Christian José Daghelinckx, Managing Director America of NH.

Diego Agustín Chourrout is a professional in Hotel Business Administration and has a track record of more than 15 years in the hospitality industry. He started at NH Collection Lancaster, where he served as Front Office Manager. He was then director of several hotels in the region: NH Buenos Aires Florida and NH Buenos Aires Tango, NH Bogotá Metrotel, Hotel NH Collection Bogotá WTC Royal, Hotel NH Bogotá Pavillon Royal and NH Collection México Reforma, where he worked from 2021 until date.

The different positions he has held or throughout his career have allowed him to establish himself as an expert in operations, service management and financial analysis. "I am excited about the challenges that I will face from this new position, I have wonderful teams that will accompany me in this new stage and together we will continue the positioning and expansion plan that the company has in the region," says Chourrout.

The new director will be in charge of 16 hotels located in Argentina -with a presence in the cities of Buenos Aires, Córdoba, Mendoza, San Carlos de Bariloche, Mar del Plata and Santiago del Estero-; 5 in Santiago de Chile, located in the city of Santiago, Iquique and Antofagasta; in addition to NH Montevideo Columbia, in Uruguay.

Within Diego's strategic approach, some of his priorities are focused on an important growth and expansion plan in the region based on the presence of new brands, implementation of new service standards, support for the implementation and strengthening of interesting and sustainable initiatives. talent attraction programs, among others.