Accor extends its commitment to Paris Saint Germain

After three highly successful years as the title partner and official shirt sponsor of Paris Saint-Germain, Accor has decided to extend its commitment to the French football giant in a new way, for another four years, to promote its loyalty program. of lifestyle. In the new partnership, ALL-Accor Live Limitless will now be visible on the sleeve of PSG's training shirt, while the main focus of the collaboration will be the use of the club's assets to interact and offer unique experiences to members of loyalty program worldwide.

The association was initially created in 2019 to introduce ALL-Accor Live Limitless, the lifestyle companion that brings together and enhances all the brands, services and partnerships operating within the Accor ecosystem. It has been successful in providing current and future members with unforgettable experiences while supporting and promoting recognition of the new brand. This sponsorship has allowed ALL to establish itself as a global one.

For the last three years, members have benefited from exclusive opportunities to meet the most outstanding players, from watching a game at home with them to discussing the world of sport while enjoying a different leisure activity together such as yoga, go-karting or music, and even receive the lucky shirt of his favorite player, at a time when the team was growing stronger with world stars such as Kylian Mbappé, Lionel Messi, Neymar Jr, Sergio Ramos and Marquinhos. These activities have facilitated the adoption of ALL as Accor's reservation platform and loyalty program.

With more than 40 hotel brands, Accor is developing a hospitality ecosystem that attracts and retains the loyalty of guests around the world by offering meaningful experiences and a wide variety of rewards that allow members to work, live and play much more Beyond your hotel stays. The extended partnership of Paris Saint-Germain will continue to be central to this.

“We are delighted to extend our successful relationship with one of the world's most iconic sports brands. It helped us launch our ALL travel and lifestyle loyalty program, Accor Live Limitless, to a global audience and has been a magnet for our members who have enjoyed numerous unlimited "money can't buy" experiences with the club. during the last three years. We look forward to the next chapter and bringing even more value to our partners and our business,” said Mehdi Hemici, Director of Loyalty and Partnerships.

ALL has benefited from PSG, becoming one of the most valuable sports franchises in the world. It also has a unique position as a lifestyle brand, fully in tune with the show's intentions. Now the focus is on deepening understanding and creating unique and limitless experiences. The renewal of this partnership promises more fantastic surprises for guests and members of the ALL - Accor Live Limitless loyalty program.

“The fate of ALL - Accor Live Limitless is intrinsically linked to Paris Saint-Germain. We have been partners from the beginning, something that is unique in the history of a brand. By appearing on the iconic jerseys worn by our teams and offering ever more innovative and exclusive experiences, ALL has won the hearts of our fans and created a strong bond with our supporters and their loyalty program partners around the world. world. In three years we have shared unforgettable emotions on and off the field. Today, we are excited to continue our journey to continue to surprise and delight the PSG x ALL family,” adds Marc Armstrong, Director of Partnerships.