The objective is to increase the arrival of visitors and publicize the attractions around the coffee farms located in Chiriquí
“Panama is your coffee, Panama is you”, is the promotional piece of the Coffee Circuit, a tourism product created through a public-private partnership, with the purpose of strengthening the destination, where the best coffee in the world is harvested.
The province of Chiriquí stands out as a region with a pleasant climate and a thriving agricultural development that invites Panamanians and foreigners to visit the 33 coffee farms, located in Renacimiento, Tierras Altas, Boquete and Hornito, as well as enjoy an unforgettable experience of contact with nature doing canopy, hiking and tours in grain producing farms.
Increasing the arrival of visitors and publicizing the attractions around the coffee farms, located in Chiriquí, is the main objective of this promotional campaign.
In 2022, with the support of the Panama Tourism Authority (ATP), in a strategic alliance with the Fundación Circuito del Café and the Center for Competitiveness of the Western Region (CECOMRO), the platform was launched: www.circuitodelcafe.com, to in order to strengthen the brand and provide more information about the grain and the tourist resources of the destination.