MINCETUR and the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) celebrated World Tourism Day in the community of Llachón (Puno), on the shores of Lake Titicaca.
During the ceremony, traditional dance presentations from different communities in the region were performed, as well as the promotion of community tourism products from Cusco, Puno and Arequipa.
It should be noted that "Rethinking tourism" is the motto defined to celebrate this edition of World Tourism Day. For this reason, in this framework, before the majestic Lake Titicaca, the work of the communities that develop community tourism, indispensable representatives of the sector and disseminators of our identity, was highlighted.
According to MINCETUR data on community tourism, it is indicated that Peru has more than 72 communities and 67 local projects that directly benefit more than 1,600 entrepreneurs.
In this sense, the Profile of the potential national vacationer interested in visiting communities carried out in 2021, indicates that 81% are between 25 and 64 years old. 68% would consider traveling in the next 3 to 6 months. On the other hand, 72% would buy some or all services through a travel agency.
It is important to note that today MINCETUR, through PROMPERÚ, will present the digital community tourism campaign called "Experiences that transcend."
This initiative aims to spread among national travelers the travel experience associated with community tourism, associating it with an authentic and enriching travel experience in every way: enjoyment and interior enrichment.
world tourism day
“World Tourism Day is an opportunity to recognize the importance of this sector for our country. Through this industry, not only our incredible destinations and our cultural diversity are valued, elements that make us unique in the world, but it also represents the economic development of thousands of Peruvian families”, says Amora Carbajal, Executive President of PROMPERU.
In addition, Carbajal Schumacher expresses that this day is not only a space to recognize all those who are directly involved in the industry, but also the traveler himself. “Every trip they take, they make an impact. In this way, in addition to discovering new destinations and living new experiences, they contribute to the entire value chain of the industry that includes the entrepreneur, the businessman, the guide, the owner of a restaurant, the producer and the artisan”, she concludes. .
in the regions
It is important to point out that iPerú, PROMPERÚ's tourist information and assistance service, joined the celebrations for World Tourism Day through activities carried out in the different regions of the country.