Priority Pass turns 30 and launches a rewards and benefits plan

For the past 30 years, the leading provider of airport experiences around the world, Priority Pass has evolved hand in hand with travelers, satisfying their wants and needs.

While the industry looks much different today than it did in 1992 when Priority Pass was launched, travelers remain the center and focus. As the world emerges from a global lockdown and busy holiday seasons proving travel is back on the agenda. For this reason, Collinson Group, operator and owner of Priority Pass, wants to reward its members and rekindle their love of travel once again in 2022, as well as prepare for the new challenges that lie ahead.

“This anniversary has come at a really important time for the industry. As the world recovers from the pandemic, people are making plans and starting their first trips in a long time. It is a real time to celebrate all that travel has to offer and prepare for the industry challenges of the next 30 years,” said David Evans, Joint Chief Executive Officer (CEO) of Collinson Group.

In order to strengthen tourism competitiveness in Latin America and the world, it is important to coordinate all the actors in order to potentiate the offer of destinations, as well as expand the benefits, security and first-class experiences when traveling.

According to Mauricio Molina, vice president of the Collinson Group for the Americas, these 30 years have allowed the Company to grow and be part of the transformation and evolution of the travel industry. “We have maintained a constant pace of investment that has allowed us today to have a modern and sustainable business model with more than 1,300 VIP lounges in 650 airports in 148 countries.

anniversary program
As part of its anniversary celebration program, the Company today launches a Limited Edition Priority Pass membership card that comes loaded with access to Priority Pass Lounges for 30 round trips (60 visits) over the course of five years. It comes in an elegant Priority Pass gift box and is accompanied by some luxury travel products.

Priority Pass will be giving out 30 of these Limited Edition* membership cards worldwide to a variety of travelers. The first group is made up of a selection of the most loyal and long-standing Priority Pass members, invited to be part of the celebrations as a way of thanking them for their membership and continued love of travel. They will experience a moment of surprise and delight when they receive the card in the uniquely designed gift box in the mail.

A second group will be able to access a Limited Edition membership card by entering the #LiveLoveLounge Priority Pass contest on Instagram. Travelers can showcase their airport lounge experience by sharing photos or videos of what they like best in the lounge along with the hashtag #LiveLoveLounge. The most creative entrants in their posts will have a greater chance of being selected during the next two months.

The third group of winners comprises 'Travel Heroes' from around the world recognized for their outstanding contributions to the world of travel, whether helping travelers or the industry during the pandemic, or perhaps playing a pivotal role. to help make future return safe.

In addition to revealing the exclusive card, Priority Pass is also launching a playlist on Spotify, asking members to add their favorite songs, but especially those that make them think of travel or joyous celebrations. People can make their playlist suggestions on the Priority Pass Instagram and follow the page for more details and to find out which songs qualified.

Priority Pass was launched in 1992 with the idea of ​​offering frequent travelers the premium experience of airport lounges without the first class ticket. Today, Priority Pass gives travelers access to 1,300 airport lounges and travel experiences around the world and access to premium experiences, from spas to sleeping capsules and dining, that help make every trip a special moment.