Carmen Cecilia Caballero Villa is the new president of ProColombia

An expert in international affairs, businesswoman and senior executive, Carmen Cecilia Caballero Villa is the new president of ProColombia, the official agency for the international promotion of exports, tourism, the attraction of foreign investment, and the Country Brand.

For seven years she was a Colombian diplomat in Spain. As Consul General in Seville, he managed to strengthen commercial and cultural relations with the Spanish market, leading different bilateral alliances in culture, migration and tourism; he worked on the International Treaty of the Agreement to avoid Double Taxation and prevent Tax Evasion with the Kingdom of Spain; and in activities to identify market opportunities and internationalization of companies; and her participation in Shareholders' Meetings and as secretary and president of the Consular Corps of Seville Spain stands out.

As a businesswoman, she created and directed the five-star Casa Imperial hotel for seven years, located in the Historic Center of Seville; She was manager of the Department of Projects and Interior Design of the Autonomous Community of Andalusia, where she led the restoration and conservation of luxury tourist establishments.

She was also an advisor to the Mayor's Office of Santa Marta, where she was part of the Economic, Social and Public Works Development Plan 2012-2015 'Santa Marta Equity for All- boys and girls first'; and the development of the 'Investment Promotion Agency for Santa Marta and the Region 2012'.

Born in Santa Marta, Carmen Cecilia Caballero is a dentist from the Metropolitan University of Barranquilla and in 2010 received the Gran Cruz de Bastidas, an award given to people who have stood out in their economic and social work in favor of the department of Magdalena. 

Caballero Villa assumes the presidency of ProColombia with the task of contributing, from the promotion of the country abroad, to the growth of the popular economy, to the reduction of inequality, to the construction of a total peace and to the positioning of Colombia as a world power of life.   

With the leadership of the Ministry of Commerce, Industry and Tourism, in non-mining energy exports, it will strengthen the support to Colombian entrepreneurs in their internationalization processes, with greater emphasis on MSMEs in rural areas or municipalities with less than 200,000 inhabitants, commercial management and preparation of companies for a better use of foreign trade.

Also, it will seek more foreign investment for social equity, the strengthening of human capital and sustainable development, to consolidate Colombia as a sustainable business center in Latin America. 

And in foreign tourism, its objective will be to advance in a promotion strategy focused on attracting more high-spending travelers who are aware of caring for the environment, positioning the attributes of culture, peace and life of Colombian destinations, where the participation of the community will be essential for the creation of sustainable tourism experiences.