Considerable increase in global travel buyers
This is an increase of 25% of people with direct responsibility in the purchase of tourism products
An incredible number of travel professionals walked through the doors of World Travel Market last week, with more than 35,800 people participating, exceeding the expected attendance, and showing more than double the attendance of 2021.
One of the key attendee types at WTM London are global travel buyers – people with direct responsibility for purchasing travel products. This year, the number of buyers is up 25% compared to 2021. This significant increase is a direct result of World Travel Market's ongoing efforts to map and engage the global audience of buyers, reflecting a post-independence world. pandemic, focusing on the details that ensure they receive a flawless event experience.
Specific elements set out for travel buyers included 1-2-1 speed networks, access to a luxurious Buyers Club lounge, express entry, a concierge meeting service, as well as an integrated agenda function within the official WTM app. , all ensuring your time. in the event was well used.
On top of that, WTM London saw ministerial representation from 55 countries around the world – 15% more than in 2021, a 165% increase in exhibition staff compared to 2021 and over 1,500 media outlets in attendance, which represents an increase of more than 70% in 2021.
Attendance at WTM London in 2022 shows a recovering sector and demonstrates an appetite for doing business and meeting face to face.
Juliette Losardo, Exhibition Manager at WTM London, said: “Attendance at this year's World Travel Market was fantastic! WTM London is a microcosm of the travel industry, with participation reflecting industry sentiment. It is encouraging to see this level of commitment as tourism approaches full recovery and of course demonstrates the importance of in-person events.
"We doubled down on creating an event that prioritized buyers, trade deals and transactions, and the initial results seem to show we met that goal, so we're excited."
“That said, we don't rest for long and we have no room for complacency. We are already working and planning to ensure that 2023 is better than ever!