Cruise Line Hosts Immersive Art Experience at SCOPE Miami Beach During Miami Art Week
Norwegian Cruise Line (NCL), the innovator in global cruise travel, unveiled this week at SCOPE Miami Beach an interactive artwork created by contemporary British digital artist Dominic Harris exclusively for the upcoming debut Norwegian Viva, sister ship to Norwegian Prima. NCL, which broke records.
The work titled "Every Wing Has a Silver Lining" will be displayed on board at the Metropolitan Bar, the brand's signature sustainable bar, and will feature Harris's iconic butterfly motifs. The piece will dynamically respond throughout the day to passing movement and create engagement with the viewer.
In addition to previewing this compelling work of art during the company's VIP experience activation at SCOPE Miami Beach through December 4, 2022, guests will also find interactive digital displays and live exhibits throughout the space showcasing works by 34 renowned artists who are or will appear on board the Premium Class ships. Festival-goers will also find a curated selection of art by Udo Noger, as well as digital exhibits by Italian graffiti artist Manuel Di Rita, aka "Peeta," designer of the hull art for Norwegian Prima and Norwegian Viva. Attendees will also experience Alexander Krivosheiw's smaller-scale renditions of "Weather Rock" and "Sacred Legacy II."
"We believe that art can be a transformative element of the guest experience," said Harry Sommer, Chairman and CEO of Norwegian Cruise Line. "With the introduction of the new Prima Class, we have taken the integration of art into our ship's overall design to new heights. Following the successful debut of Norwegian Prima, we are very excited that our guests will also be introduced to Norwegian Viva as the awesome work by Dominic Harris."
Norwegian Cruise Line elevated the guest experience in every way with the groundbreaking delivery of Norwegian Prima in August 2022. With 700 pieces on display throughout the ship, including five exclusive murals by Amy Rader adorning each balcony stateroom, the Norwegian Prima's extensive art collection is sure to please even the most discerning guest.
"Art has the power to brighten our lives, broaden our perspectives and transport us to a different state of mind, similar to how traveling to beautiful new destinations affects us," said Sarah Hall, NCL's art director. "At NCL, we believe in the strong connection between art and travel, and we showcase not only works by well-known international artists, but also champion emerging artists from around the world."
NCL's VIP experience at SCOPE Miami Beach takes place against magnificent ocean views reminiscent of those enjoyed by guests at the brand's exclusive Observation Lounge, with cocktails from NCL's award-winning beverage program available for attendees to enjoy .
Scheduled to debut in 2023, Norwegian Viva will feature spacious staterooms, elevated specialty restaurants including Palomar and Nama, and the return of experiences like The Rush and The Drop, the fastest free-fall dry slides at sea, and the three levels Viva Speedway. Norwegian Viva will begin sailing Mediterranean itineraries in June 2023, homeporting in key southern European port cities, including Lisbon, Portugal; Venice (Trieste) and Rome (Civitavecchia), Italy ; and Athens (Piraeus), Greece. She will then sail the Southern Caribbean for her 2023-2024 winter season offering warm-weather getaways from San Juan, Puerto Rico.