At its New Year's Eve cocktail party in Mexico, the company announced the opening of the first two hotels that will bear the Secrets Impression sub-brand, as well as 5 more hotels in Mexico and the Caribbean for this year and 2023
AMR Collection, a leading hotel brand management company in North America, part of Hyatt, with seven award-winning brands across Mexico, the Caribbean, Central America, Spain and Greece, held its New Year's Eve cocktail party in Mexico to thank the support and preference of clients and journalists, where he announced the launch of Impression, the sub-brand of Secrets Resorts & Spas, and the openings scheduled for the end of 2022 and throughout 2023.
Gonzalo del Peón, Group President for AMR™ Collection Americas & Global Comercial, highlighted that Secrets Impression Resorts & Spas is an extension of the Secrets Resorts & Spas brand, with a superior concept, infrastructure and specific services that highlight luxury and exclusiveness.
“They are independent hotels that we try to manage in a more selective and private way, with a very strong investment in new hotels, hotels on average have an investment of 500 thousand dollars or more per room, only with suites, all with a hotel concept boutique”, emphasized Del Peón.
During his presentation, Gonzalo del Peón specified that the Secrets Impression Resort & Spas hotels are properties with no more than 200 suites of 100 to 500 square meters, which due to the high level of integrated services provided, will operate under the Endless Privileges concept, in Unilimited Luxury spot offered at Secrets Resorts & Spa, which will easily place you as a candidate for AAA 5 Diamonds.
The executive reported that the first hotel with the sub-brand will be the Secrets Impression Moxché Resort & Spa, which will open its doors on December 1 of this year in Playa del Carmen, next to the already open Secrets Moxché Resort & Spa -which started operations in Quintana Roo in May of this year -, which will have 14 gastronomic options, including the signature restaurant with artisan cuisine called Teodoro, which will offer dishes designed by a world-renowned master chef.
The second hotel to open will be Secrets Impression Isla Mujeres in March 2023 with 125 suites with exclusive arrivals by catamaran to the hotel's private pier; three-level pools with a slide leading to the sea; signature dinners at the Spezia restaurant with artisanal Mediterranean cuisine; open-air cinema on the water with torch-lit cabanas among other activities.
Similarly, he anticipated the arrival of Zoëtry Marigot Bay St. Lucia on December 1 of this year with 124 rooms; as well as Dreams Flora Resort & Spa with 520 rooms on February 15, 2023; Secrets Tides Punta Cana with 670 rooms that will open in the fall of 2023; Secrets Tulum Resort & Beach Club that will open on June 30, 2023 with 301 rooms, and Dreams Estrella del Mar Mazatlán Golf & Spa Resort with 358 rooms.
Yarla Covarrubias, Commercial Director of AMResorts for Mexico, thanked the trust of investors, owners, clients, journalists and friends who have believed in the AMR Collection brands for the last 20 years.
“They opened the doors of their companies to us and gave us their vote of confidence. Thank you for these years of joint growth! I am pleased with the achievements that we have achieved together, and also thanks to the media and journalists who have accompanied us on this journey and who are with us today”, he concluded.
Present at the event were Gabriel Felip, AMResorts Group President AMResorts Global Operations; Sergio Rascón, Vice President of Development at Apple Leisure Group; Claudio Zboznovitz, Vice President of Global Sales & Business Development at AMResorts; Vice Presidents of Regional Operations, Vice Presidents and Directors of Finance, Regional Sales Directors, General Managers and Sales Directors of the hotels.