Tourism entrepreneurs from the Atacama, Coquimbo and Aysén regions were awarded for the actions they implement to make tourism an activity for all
Tourism should be for everyone. With this focus, Sernatur organized the More Tourist Value contest, a contest that distinguishes innovative products and which this year added the accessibility component.
The winners were chosen through an elevator pitch competition that featured the three products that are developing their businesses with a strong focus on accessible tourism in Chile: the 'Inclusive Heritage City Tour' tourism products by Marcela Cortés from the Region of Atacama, 'Talks and Inclusive Astronomical Experiences' by María Elena Espejo from the Coquimbo Region and 'Marble Chapels Sanctuary Plus Inclusive Trekking' by Rodolfo Zenteno from the Aysén Region.
Regarding the theme of the contest and its winners, the national director(s) of Sernatur, Beatriz Román, highlighted that "on this occasion, they showed us that in various regions of Chile a different type of tourism is being carried out, tourism for everyone, universal, sustainable, quality and specialized. So not only do we congratulate them, but we are going to value these three tourism companies that show that today we can do good tourism for Chile”.
The winning businessmen arrived in Santiago to be awarded at a ceremony held at the Casa del Turismo, the building shared by Sernatur and the Undersecretary of Tourism, where they were presented with their prize: an audiovisual marketing kit with videos and professional photographs that They will help you promote your business on digital platforms.
Winners of the Most Tourist Value 2022
'Inclusive Heritage City Tour around Caldera'
Marcela Cortés, a tourist guide from the Atacama Region, designed an accessible tour through the streets of Caldera. It is an inclusive city tour focused on feeling and seeing through the hands, using small-scale 3D printed models so that people with visual disabilities can feel the shape and some architectural details of six buildings that represent heritage by touch. important within the community.
'Talks and Inclusive Astronomical Experiences'
María Elena Espejo works at the Alfa Aldea Astronomical Center in the Coquimbo Region and uses a radio telescope and 3D models to make the astrotourism experience accessible. With its textures, people can touch constellations and space structures. In addition, she has other tools so that blind people can also feel the universe with sounds or adaptable telescopes for people with motor disabilities.
'Capilas de Mármol Sanctuary Plus Inclusive Trekking'
Rodolfo Zenteno, from the Surnómade agency of the Aysén Region, takes a tour to the Marble Chapels and Puerto Sánchez in an experience that combines sailing and trekking. They have been adapting to accessibility and today they have a trekking unicycle chair to tour Patagonia and a boat with a safe place for wheelchair navigation, implements with which they carry out a circuit for people with disabilities and for the whole family, including the elderly.