Norwegian presented the new Prima with a great audiovisual project

NCL takes viewers to the land of fire and ice for the historic debut of its innovative new ship in Reykjavik, Iceland, followed by a firsthand look at its new onboard experiences

 Norwegian Cruise Line (NCL), the innovator in global cruise travel, today announced the premiere of its next episode of "EMBARK with NCL," a two-part feature chronicling the historic release of its record-scrapping Norwegian Prima . 

For the first time, NCL pulls back the curtain and invites viewers to be a part of any new ship's most important milestone, naming ceremony and celebration, with this first episode, "Norwegian Prima Christening: First in Class." The public has a front row seat to the exclusive event that begins with a preview of the opening ceremony at HARPA Concert Hall, Iceland's epicenter of cultural arts. The evening included performances by award-winning Icelandic singer-songwriter Briet and the Icelandic Symphony Orchestra. The festivities continue as godmother Katy Perry steps aboard Norwegian Prima to officially name and christen the ship with the ceremonial smashing of a bottle of champagne on the ship's hull, marking the start of Norwegian Prima's maiden voyage.

In part two, "Norwegian Prima: Discover Innovation," viewers get an inside look at the brand's and industry-first experiences debuting aboard the ship, including Indulge Food Hall with 11 different restaurants; the three-level Prima Speedway; two adrenaline-pumping slides, The Drop and Rush; the sustainable Metropolitan Bar; and a three-story makeover theater featuring "The Price is Right" and the Tony Award®-nominated musical "Summer: The Donna Summer Musical."

“With the debut of Prima Class, we wanted our guests to be wowed from the moment they stepped aboard, instantly creating lasting memories with family and friends,” said Harry Sommer, Norwegian Cruise Line President and CEO. “And what better way to start that first memory than to christen Norwegian Prima in one of the most beautiful and spectacular countries in the world, Iceland. With this episode of EMBARQUE, I am very excited to offer our guests, for the first time, an inside look at this momentous milestone, as well as inspire them to join us for the vacation of their dreams at sea.”

Hosted by American television personality and world traveler Zay Harding and Lexie Alford (also known as Lexie Limitless), Guinness World Record holder for the youngest person to travel to every country at the age of 21, the Viewers will follow you in this episode of EMBARK as you experience all that Norwegian Prima has to offer, and discover the natural wonders of the land of fire and ice.

 


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