For three months, the tourism bootcamps organized by this State portfolio were carried out in the 24 provinces of the country. These trainings with the modality of "learning by doing" exceeded expectations in terms of the participation of members of the sector, which was estimated at around 700 people, but added a total of 1100 service providers.
“One of the main requests of the sector when we travel through territory is training. That is why we organize these theoretical-practical workshops to strengthen the skills and competencies of service providers in our sector," said the Minister of Tourism; Niels Olsen.
The trainings focused on cross-cutting issues: Neuromarketing in customer service, New trends for tourism innovation, Negotiation techniques and conflict management, and Strategies for creating audiovisual content on social networks, which were added to two specific ones, defined from a list of 26 options, based on the vocation of the destination, in the areas of tourist operation, lodging, food and beverages.
Mónica Orbe, owner of the Mar, Tierra y Sabor restaurant, participated in the bootcamp in the city of Puyo (Pastaza), ensuring that the initiative will help her improve her products and service quality, very important points to be competitive today. David Tenemaza, a tour guide, agreed with her, who indicated that the training allows them to learn more about the sector and thereby improve the experience of tourists.
The calls were made through social networks and by email to the establishments registered in the tourist cadastre of each province. A new edition of Bootcamps is planned for 2023.
In addition to these on-site workshops, the Ministry of Tourism has a permanent and free online training offer. The National Government promotes training as a tool for the development of competitiveness in the sector, to advance with the economic reactivation of the country and the development of national tourism.