World of Hyatt adds all-inclusive options in Europe

Hyatt Hotels Corporation (NYSE:H) today announced the integration of more than 20 Inclusive Collection resorts in Europe into the World of Hyatt loyalty program, as well as the change of brand identity from AMR Collection to Inclusive Collection. Following the launch of the Inclusive Collection in May 2022, stayers and members will now have more all-inclusive resort options to choose from across the Americas and Europe, with other European Inclusive Collection resorts expected to join World of Hyatt soon.

After entering the all-inclusive segment with the launch of the Hyatt Ziva and Hyatt Zilara brands in 2013, followed by the addition of the AMR Collection portfolio in 2021, Hyatt has further strengthened its leadership position with the introduction of the Inclusive Collection in May. by 2022. In the past four years alone, Hyatt has doubled the number of luxury rooms and tripled the number of rooms in its global portfolio.

"Since Hyatt acquired Apple Leisure Group in 2021, we have been carefully integrating the AMR Collection brands into the Inclusive Collection and the World of Hyatt loyalty program," said Erica Doyne, Senior Vice President of Marketing and Communications for Hyatt's Inclusive Collection. . "Starting today, all of the brands formerly part of the AMR Collection will become part of the Inclusive Collection, along with Hyatt Ziva and Hyatt Zilara. With this latest achievement, we unify our complementary brands under one portfolio and continue to capture continued demand for leisure travel.

Hyatt's portfolio of nine global all-inclusive brands will continue to deliver exceptional experiences with the brands Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts and Sunscape Resorts & Spas.

World of Hyatt Offers More Global Leisure Travel Options Through Expanding Footprint

Inclusive Collection offers one of the largest portfolios of all-inclusive resorts in the world, including more than 20 new resorts in Spain, with other destinations expected to join soon. 

The growing base of World of Hyatt members (20% more in 2022 alone) will drive further demand, including beach destinations such as Mallorca and Menorca in Spain, further expanding the Hyatt brand presence.

High-end traveler segment and strong membership base expected to drive business in European destinations

Through the acquisition of Apple Leisure Group in 2021, Hyatt has undertaken a transformational change to strengthen its business and provide more all-inclusive offerings.

Upcoming openings in Europe include:

In 2023 and 2024, five all-inclusive resorts are planned to open in the popular Bulgarian destinations on the Black Sea, Sunny Beach and Obzor. The properties are expected to belong to the Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts brands, and will bring the experiences of Hyatt's all-inclusive brands to Eastern Europe, offering guests staying and with membership, greater access to leisure travel options in attractive destinations.
The first Dreams Resort & Spa on the peaceful Portuguese island of Porto Santo, in Madeira, will further strengthen the Hyatt brand's presence in Europe and offer people of all ages the chance to enjoy more than 10 à la carte restaurants, seven bars, unlimited national and international alcoholic beverages, 24-hour room service, daily activities, nightly entertainment and much more after the opening of the resort scheduled for 2024.

In addition, Hyatt Vivid Hotels & Resorts, the newest brand in the Inclusive Collection portfolio, is designed for the new generation of travelers who seek engaging, adults-only, all-inclusive vacation experiences in a unique and understated environment. The brand will offer artisan culinary experiences, wellness and nutrition classes, as well as activities and entertainment in a relaxed and informal environment.