AI storytelling, personalization and incorporation inspire deeper engagement with Miami and Miami Beach
The Greater Miami Convention and Visitors Bureau (GMCVB) today announced the launch of its reimagined website at MiamiandMiamiBeach.com. The new and improved site will feature the latest in personalization and artificial intelligence, as well as innovative immersive experiences. Visitors actively planning a trip to Miami and Miami Beach will now have lightning-fast site searches powered by artificial intelligence designed to learn from user behavior to deliver the most relevant content. The website will allow dynamic personalization of content based on user behavior. Newly implemented keyword tags allow users to explore the site based on their topics of interest,
The site's new people-based content will target all types of travelers, whether it's vacation, work, relaxation, or other. The shift from "there's something for everyone" to "there's something for you" is designed to resonate more deeply and inspire travel. David Whitaker, President and CEO of the Greater Miami Convention and Visitors Bureau (GMCVB) said, "The new website will make it easy for users to engage, providing them with dynamic resources that discover the best of the destination. We invite the world to learn more by visiting and exploring MiamiandMiamiBeach.com."
Being able to offer resources to visitors, tourists and even residents creates a more seamless trip planning experience, which is why the new website allows access to Localhood Google Stories, TripAdvisor visitor reviews, OpenTable restaurant reservations and visits Virtual Thresholds 360°. Similarly, those traveling for work will have access to enhanced features including detailed partner listings and access to meeting space details, floor plans and image galleries. In turn, they will be able to search for hotels and venues based on their needs, while GMCVB's internal sales team is empowered to create custom web pages for specific prospective business travelers.