Air Canada and Cirque du Soleil® announced the renewal of their exclusive partnership, whereby Air Canada will continue to be the official airline of the tent and arena shows in Canada, the United States, Europe and Australia until December 2024. The two Québec companies world-renowned artists will celebrate the contribution of Canadian creativity and talent to the world at the Montreal premiere of Corteo by Cirque du Soleil tonight at the Bell Centre.
"Air Canada and Cirque du Soleil are two iconic Quebec organizations that provide best-in-class experiences to customers around the world in travel and entertainment, respectively. We are delighted to continue our partnership with Cirque du Soleil as we share the same values and importance of celebrating Canadian innovation and creativity with people at home and around the world," said Lucie Guillemette, Executive Vice President and Chief Commercial Officer of Air Canada.
As of January 2020, Air Canada is the official airline that transports Cirque du Soleil employees and artists to shows in numerous destinations around the world. The partnership renewal allows Air Canada to continue to be an advocate for Canadian and global talent in the sky and on the world stage. As a global airline, Air Canada flies to six continents and nearly 200 destinations, including several of Cirque du Soleil's 2023 tours in Vancouver, Calgary, Toronto, Montreal, Los Angeles, Denver and London, to name a few.
More than 125 million viewers have enjoyed a Cirque du Soleil tent or arena show since 1984, as its wonderful productions remain enduring and relevant in culture, internationally.
"We are delighted to partner with a world-renowned brand like Air Canada as the Official Airline for our tours. With our shared values and Canadian roots, we will continue to entertain the world to make it better for everyone, through the power of creativity and meaningful experiences," added Nickole Tara, Chief Growth Officer of Cirque du Soleil Entertainment Group.
The multi-year agreement includes the inclusion of the brand in Cirque du Soleil's communication campaigns, on-site visibility and promotional privileges, as well as a robust hospitality package in all territories.
Since launching the new Aeroplan loyalty program in November 2020, Air Canada continues to expand member benefits and was awarded the 2022 Frequent Traveler People's Award for Best Earnability and Redemption. Starting in January 2023, Aeroplan members will be able to redeem their points for prepaid cards at the Aeroplan eStore in denominations of $50, $100, and $200 that they can use to purchase Cirque du Soleil tickets or upgrade their show experience at Cirque du Soleil. anywhere in the world, from KOOZA™, KURIOS™ - Cabinet of Curiosities, LUZIA™, CORTEO™, CRYSTAL™, "O™" and many more.