Daniela Carneiro is the new Minister of Tourism of Brazil

The new Minister of Tourism, Daniela Carneiro, took office this Monday (01/02), during a ceremony held at the Ministry's headquarters. In her first speech after taking office, the minister defended the strengthening of the sector to generate more income and jobs, based on the union with leaders and entities, with the tourism union and society.

Daniela Carneiro also highlighted the importance of Pasta's association with Embratur to strengthen Brazil's image abroad. “We are going to show the world all our joy, plurality, ethnic and cultural diversity, a happy and alive country. For this, we are going to strengthen the work together with Embratur, to strengthen our image in international markets”, said the new minister.

Embratur was present at the ceremony with the Manager of Advertising, Propaganda and Digital Marketing, Karisa Nogueira. The event formalized the second woman in charge of Pasta since its creation in 2003.

Federal deputy Marcelo Freixo, present at the ceremony and appointed by Minister Daniela Carneiro as the next president of Embratur, indicated the possibilities for the sector. “How nice to have a woman in charge of such an important and decisive Ministry. We need to generate jobs and income and have an articulation that tourism offers much more than other sectors. Tourism is interdisciplinary, it will go through several ministries”, evaluated Freixo.

Daniela Carneiro recalled that her inauguration took place exactly 20 years after the creation of the Ministry of Tourism, in 2003, and reinforced that her management will focus on collective work with the tourism industry. “We need unity, and that will only be possible with active listening and alliances with managers, academics, workers, and local and international communities,” she commented.