Guatemala strengthens its promotion at the international level

In follow-up to the promotion and marketing actions of Guatemala as a tourist destination, the Guatemalan Institute of Tourism -INGUAT- keeps an international campaign on the air to publicize the country as a tourist destination


This communication strategy made it possible to promote tourist destinations and attractions in hierarchy 5 of the Guatemala Sustainable Tourism Master Plan 2015-2025 such as: Guatemala City, La Antigua Guatemala, Lake Atitlán, Tikal National Park, Chichicastenango, the Volcán de Pacaya, the Quiriguá Archaeological Park, the Río Dulce National Park and the Semuc Champey Natural Monument. In addition, Tak'Alik Ab'Aj National Park and other aspects of Guatemalan culture were promoted.

The General Director of INGUAT, Anayansy Rodríguez, pointed out that for the tourism governing body it is important to continue promoting visits to Guatemala through the dissemination of Guatemala's attractions through its attractions and its more than 3,000 years of cultural richness.

The campaign was present in taxis in Spain, Germany, France, Italy and the United Kingdom. In Qatar at the City Center Mall Shopping Center. While in Spain it was also on the Capitol Screen and in the magazine El País. In addition, in Israel and other European countries, digital communication was implemented to reach users of Facebook, Instagram and Youtube.

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