From January 18 to 22, 2023, the first international tourism fair of the year and the most important for the sector will take place in Madrid, Spain: FITUR. The 2023 edition will present Guatemala as a partner country, which will make it the first Central American nation to participate in this modality. FITUR is the global meeting point for tourism professionals, as well as constituting the ideal setting for the meeting between the receptive and issuing markets of Latin America.
Being a partner country represents an unbeatable opportunity for Guatemala to show its strengths and its high potential to position itself worldwide as one of the main tourist attractions of the American continent. That is why, with the support of the President of the Republic, Dr. Alejandro Giammattei, the Guatemalan Tourism Institute has concentrated all its efforts so that Guatemala is the partner country of this edition.
The destination Guatemala will be part of a wide array of activities scheduled during the tourism exhibition. The efficient international platform will promote the enormous cultural richness, traditions, gastronomic variety, archaeological sites and other tourist offer that it has.
The tourist offer
In this unique forum you will have the opportunity to share information about the 11 tourist segments that Guatemala has:
In addition, the hierarchy 5 destinations contemplated in the Master Plan for Sustainable Tourism of Guatemala 2015-2025 will be promoted:
Holy Week in Guatemala, as the most recent Intangible Cultural Heritage of Humanity, declared by UNESCO.
The delegation led by the Guatemalan Tourism Institute, has the support of the Guatemalan Association of Exporters, AGEXPORT, the National Coffee Association, ANACAFÉ, the Guatemalan flag carrier, TAG Airlines, and the Ministry of Culture and Sports. It will be made up of 21 businessmen including tour operators, hotels, airlines, among others; in addition to the Ministries of Foreign Relations and Economy.
The numbers
According to data from the Department of Market Research and Analysis of INGUAT, from January to November of this year, Guatemala received 18,005 Spanish tourists, who registered an average stay of 10.93 days, with an average cost of 128.12 dollars/day. , contributing to the national economy 25.21 million dollars in foreign currency. The total number of visitors from Europe during 2022 is 98,818 people, with an average stay of 11.92 days and average spending of 127.18 dollars/day, generating an economic benefit of 149.81 million dollars.