Whether due to its radiant culture, rich history, biodiversity or through its tourist offer, this 2022 Panama reaffirmed its position as a destination, being named as one of the ideal places to visit in Latin America, by important international magazines and awards from sightseeing.
Panama was classified as a country with great biodiversity and experiences that are worth discovering in the region, as reflected in different publications prepared by specialized media, which set the annual travel trend and have a captive audience of readers willing to follow their recommendations such as Condé Nast Traveler and Travel & Leisure, to name a few.
"Every time the tourist attractions of Panama are highlighted in these publications, we generate greater awareness about the destination and the authentic experiences that we can offer our visitors, which increases the possibility that they can consider us for their vacation or business trips," he said. Fernando Fondevila, General Director of PROMTUR Panama.
PROMTUR Panama, as a destination marketing organization, permanently develops promotion strategies at the international level focused on generating greater knowledge about the tourist attractions of the isthmus, especially in its 9 priority markets: United States, Canada, Colombia, Brazil, Costa Rica , Argentina, France, Germany and Spain.
Awards to Panama as a tourist destination
Panama was deserving of important awards during this 2022. Among the awards that the country received are: The Tourinews Award for Destination and the Travvy Awards, organized by TravelPulse magazine and Agent at Home, considered the highest honor in the travel industry and awarded to the isthmus in various categories.
Similarly, Panama City was considered the "best leisure destination in Latin America" at the "Leisure Lifestyle Awards", established by Global Traveler, a renowned leisure and lifestyle travel publisher.
Likewise, our country received important nominations such as: "Most Desired Emerging Destination" at the 2022 Wanderlust Travel Awards, organized by the British magazine of the same name.
Expectations for 2023
Recently, different editorials have mentioned destinations in Panama as ideal places to visit next year. AFAR, an award-winning American magazine on experiential travel, highlighted Cambutal, located in the province of Los Santos, as one of the 12 places to travel in 2023. Similarly, the pleasure and luxury magazine Town & Country, includes the isthmus within its list of the best places to travel in 2023 and names 3 unmissable destinations: the Old Town, the Panama Canal and Bocas del Toro. Finally, The Points Guy portal describes the country and its community tourism as the tourist attraction that will attract visitors, which is why it has been named among the 18 best places to travel in 2023.
By 2023, PROMTUR Panama will continue to promote the country in the international market, hand in hand with the Sustainable Tourism Master Plan and the tourism brand "Vive por Más", a platform that adopts a unique approach to promote the destination, inspired by the heart of the Panamanian , proud of its land, its heritage and diversity and placing it at the center of it all together with the visitor, seeking exhilarating and authentic experiences.