More than 1.28 million foreign tourists bought tickets to enjoy the Brazilian summer. The survey is from Embratur's Competitive and Market Intelligence Management, based on data from the International Air Transport Association (IATA), considering the period from December 2022 to March 2023.
The arrival of foreign tourists for the Brazilian summer was part of Embratur's advertising strategy to reinforce the movement during the high season. Since November, the Agency has been promoting the “Come experience the heat of Brazil” campaign, in partnership with Sebrae, in Argentina, Chile, Paraguay, Colombia, Peru and Panama. Together, the countries represent about 40% of the total number of foreigners who will be in the country during the season. The campaign has actions scheduled until January 15 in all countries.
Since the last survey carried out by Embratur's Marketing and Competitive Intelligence Management, on December 20, there was an increase of almost 200,000 tickets purchased for Brazil until March 2023. Only in January, the number went from 321,024 to 419,367 tourists with scheduled trip.
According to the data, the two countries that will send the most tourists to Brazil in the period are Argentina and the United States. The forecast is that more than 264,000 Argentines disembark during the Brazilian high season. North Americans will be more than 247 thousand. Portugal (85.3 thousand), Chile (69.3 thousand) and Italy (53.2 thousand) complete the top 5 foreigners.
The main destinations for visitors will be the international airports of São Paulo and Rio de Janeiro, where more than 838,000 tourists will arrive until March. In addition to the capitals of the Southeast, the cities of Florianópolis (53.1 thousand expected arrivals), Salvador (49.9 thousand), Porto Alegre (39.9 thousand), Belo Horizonte (39.8 thousand), Recife (39, 3 thousand), Curitiba (34 thousand) and Brasilia (30.4 thousand).