Panama will once again be present at the International Tourism Fair, FITUR, which will be held from January 18 to 22 in Madrid. This year, PROMTUR Panama and the Panama Tourism Authority, are committed to innovation as an additional attraction of their stand, located in Hall 3 of IFEMA, with a wide tourist offer and the presence of 18 Panamanian suppliers, among which are find city and beach hotels and tour operators that will offer unique programs and experiences in Panama.
Panama is a destination that captivates with its abundant blue green, blue and cultural riches. An isthmus that connects two oceans with the marked contrasts of the Caribbean and the Pacific and where many cultures and different worlds coexist in harmony, the traditional and the modern, the cosmopolitan and the rural.
Thus, this year, visitors who come to the Panama stand will be able to enjoy an immersive experience in real time that will allow them to discover the diversity and natural and cultural wealth of the country, in a close, authentic and innovative way, interacting with local guides. during the different tours of the country through a live connection.
These live tours will take place on January 18, 19 and 20. On each of those days, people who visit the Panama stand will be able to enjoy three different tours each day, lasting about 45 minutes, during which three specialized local guides will show in direct connection with the country, from different locations, some of the priority natural, cultural and heritage resources within the Panama tourism promotion strategy and program for 2023. These three thematic tours are:
1- "Culture and Heritage Tour", focused on cultural and heritage resources, which will take place on January 18, and will connect with Panamanian hosts and guides from the Amador Zone, the Old Town of Panama and will end with a virtual visit to Portobello.
2- "Blue Tour", which will take place on Thursday, January 19, will show all the blue heritage that Panama offers, connecting with hosts from the Pedasí Beaches, the Boca Chica beaches and ending on Colón Island in Bocas del Toro. Thanks to the magic of the digital world, visitors to the Panama stand will be able to visit live and in real time the coasts bathed by the two oceans and learn about the offer of water activities, from the point of view of sustainable tourism.
3- "Green Tour" will be shown on Friday, January 20 through a broadcast focused on the natural resources and heritage that Panama offers. You will connect with hosts from the Anton Valley, arriving in Boquete and closing the visit from the top of the Metropolitan Natural Park. During it, the flora, fauna and activities, such as hiking, which allow you to explore these areas of great natural wealth, will be highlighted.
Panama is a destination with one of the most diverse ecosystems in the world, thanks to its miles of pristine beaches, lush tropical jungle, and majestic cloud forests in mountainous regions. Its privileged location, between the Pacific and the Atlantic, allows you to enjoy marine wealth, beaches, coral reefs, turquoise Caribbean beaches and great marine wealth. Panama is also a mosaic of cultures, races and folklore with multiple UNESCO World Heritage designations.
Panama, a destination that allows Living for More
Panama is a convergence of people, passions, passages and cultures. It is a destination where hearts and minds unite and continents and oceans meet. Panama is the place where the worlds come together, where rich biodiversity and commerce flourish, and where many cultures coexist. All this wealth is reflected in its brand platform "Live for More", a concept that transmits the sensations and experiences that the traveler discovers and experiences, thanks to its great cultural, historical and biodiversity richness. The brand includes all the attributes of the destination and seeks to convey the sensations that the traveler discovers and perceives in a country that radiates life through the passion of its people, that captivates with its energy and invites you to discover more. More curiosity, more sensory stimulation, more connection, more self-discovery and more transformation. Panama is a destination that invites you to see more, try more experiences, listen more, connect more and feel more.