Accor Launches Handwritten Collection, a Global Portfolio of Passionately Selected Hotels

New Brand Debuts With 12 Confirmed Hotels Worldwide; the properties will connect guests with the charm, character and warmth of their hoteliers

Le Saint Gervais Hotel & Spa (Source: Accor)

Accor, the world's leading hotel group, announces an exciting new addition to its unrivaled network of brands: the Handwritten Collection, a global portfolio of bespoke bespoke hotels offering intimate and elegant experiences. The company is negotiating more than 110 developments globally, equivalent to more than 11,500 rooms, including 12 contracts already secured, with five properties scheduled to open in the first quarter of 2023.

The list of Handwritten Collection brand hotels opening in the coming months includes the Shanghai Sheshan Oriental Hotel, Handwritten Collection, in Shanghai, China; Le Saint Gervais Hotel & Spa, Handwritten Collection in Saint Gervais (France); Wonil Hotel Perth, Handwritten Collection in Perth (Australia); Morris Hotel, Handwritten Collection in Sydney (Australia); and Le Splendid Hotel Lac d'Annecy, Handwritten Collection in Annecy (France).

Additional properties, due to open at a later date, include Hotel Les Capitouls Toulouse Center (France); Oru Hub Hotel, Handwritten Collection in Tallinn (Estonia); Square Lodge Hotel La Roche sur Yon, Handwritten Collection in La Roche-sur-Yon (France); Sunrise Premium Resort, Handwritten Collection in Hoi An (Vietnam); and Paris Montmartre Sacré Coeur*,Handwritten Collection in Paris (France), as well as other hotels in Bucharest (Romania) and Madrid (Spain). The Handwritten Collection portfolio is expected to reach more than 250 hotels by 2030.

“Handwritten Collection enriches Accor's offering in the 'collection brands' segment, with a selection of hotels that showcase charming and unique concepts. Our goal, in addition to providing a truly authentic guest experience, is to support the growing number of independent and boutique hotels looking to raise their global profile, connect with more audiences, and grow revenue without losing their identity,” says Alex Schellenberger, Chief Marketing Officer. Officer, Premium, Midscale, Economy Brands, Accor.

The hotels we feature in the Handwritten Collection are sought after both by tourists who appreciate exciting travel, experiences and a twist on traditional hospitality, and by hoteliers who value the unique character of their properties, while also wanting the benefits of a global partner. Leader.

Without a doubt, the Handwritten Collection will bring together hotels with individual personalities, intimately reflecting the character and warmth of the people who love and care for them. Like a handwritten note, each host's individual touches will subtly find themselves at select moments throughout the guest's journey. From a warm welcome that turns conversation to freshly prepared treats, no hotel or stay is the same.

“In 2022, Accor signed on average globally more than one hotel per day and opened almost one per day. We intend to continue this growth, anticipating the needs of our guests and aligning ourselves with the investment criteria of our partners and owners. Independent hotels are increasingly looking to the strength of Accor's powerful sales, distribution and loyalty platform to increase their revenue and help them optimize their costs, while maintaining their own personality and offering a highly qualitative product, service and experience.

Handwritten Collection offers you an ideal solution, with the option of a franchise agreement and a flexible and profitable level of investment. We look forward to working collaboratively and welcoming other hotels from around the world. With more than 110 properties and 11,500 rooms in negotiation to be part of the Handwritten Collection, including 12 hotels already committed, we aim to have more than 250 properties by 2030”, emphasizes Camil Yazbeck, Global Chief Development Officer of the Premium, Midscale & Economy division of Accor.

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