More than 1.2 million foreign tourists bought air tickets to enjoy the Brazilian summer, according to a study by EMBRATUR's Competitive Intelligence and Marketing Management, based on data from the International Air Transport Association (IATA), for the period It runs from December 2022 to March 2023.
Since the last survey carried out by EMBRATUR, on December 20 of last year, there was an increase of almost 200,000 tickets purchased for Brazil until March 2023; In the first month of the year alone, the figure went from 321,024 to 419,367 tourists with a scheduled trip. According to the data collected up to January 11, the two countries that will send the most tourists to Brazil by air in the period are Argentina and the United States. More than 264,000 Argentines are expected to disembark during the Brazilian high season and more than 247,000 Americans, followed by travelers from Portugal (85,300), Chile (69,300) and Italy (53,200).
The main destinations for visitors will be the international airports of São Paulo and Rio de Janeiro, where more than 838,000 tourists will arrive until March. In addition to the capitals of the Southeast region, the cities of Florianópolis (53.1 thousand expected arrivals), Salvador (49.9 thousand), Porto Alegre (39.9 thousand), Belo Horizonte (39.8 thousand), Recife (39.3 thousand), Curitiba (34 thousand) and Brasilia with 30.4 thousand.
With a view to the summer season that runs from December to March, EMBRATUR launched the "Come and experience the heat of Brazil" campaign in November 2022, in collaboration with SEBRAE, in Argentina, Chile, Paraguay, Colombia, Peru and Panama , countries that together represent about 40% of the total number of foreigners who will visit the country during the 2022-2023 summer season.
Brazil is the third country in the world in natural attractions and the tenth in cultural attractions, according to the World Economic Forum. It is also the only nation that is home to three of the 10 best beaches in the world (Morro de Sao Paulo, Bahía do Sancho and Bahía dos Golfinhos). With some 8,000 kilometers of Atlantic coastline, six biomes (Pantanal, Cerrado, Pampa, Caatinga, Atlantic Forest and Amazonia), the largest country in South America is among the 10 largest economies in the world.