Colombia: nature and adventure are the niches most offered by Travel Agencies
The results come from a recent study carried out by ANATO and ProColombia
Recently, ANATO, with the support of ProColombia, carried out the Incoming Travel Agencies Characterization Survey, with the objective of identifying them, through the analysis of different aspects such as: the market, products and services, as well as internationalization and technical capacity.
"The preparation of these studies have always been a very important input to know the actions that Travel Agencies implement for the commercialization of their offer, according to the changes that the market is demanding and the traveler trends", explained Paula Cortés. Calle, executive president of ANATO.
The categorization of the companies through the survey shows that 75% of the companies have potential and an advanced receptive work towards the development of their products and services. In addition, it includes the most specialized companies with a high position, the main markets they serve are: the United States, Mexico, Brazil, Spain and France.
It should be noted that Bogotá is the region most commercialized by the Travel Agencies surveyed, however, the Greater Colombian Caribbean as a whole reaches the highest participation, followed by the Colombian Western Andes.
On the other hand, among the products most offered by the Travel Agencies surveyed are activities and excursions, followed by accommodation services, tourist guidance, ground transportation and food.
Complementary to this, another result of the study showed that nature and adventure, with 79%, is the niche offered by the majority of Travel Agencies, followed by culture and sun and beach. However, those with a better receptive position present a greater differential in incentive trips, congresses, events and conventions.
"The above demonstrates that due to the changes that travelers have been presenting in their preferences, where sun and beach was the traditionally preferred type of tourism, businessmen have seen opportunities in other categories and have strengthened their offer," he concluded.