In a year of continued growth, Hilton's (NYSE: HLT) innovative brand, Tru by Hilton, officially announces the opening of its first property in Mexico and second in the Caribbean and Latin America. The Tru by Hilton Monterrey Fundidora is located near the bustling Fundidora area and other attractive places such as the Arena Monterrey stadium. The 120-room hotel is owned and managed by Hoteles BL de México SA
The hotel was developed from the ground up based on consumer and owner feedback. Tru by Hilton offers a vibrant, affordable and modern hotel experience. The brand promises guests a peaceful and priceless stay.
“The opening of the Tru by Hilton Monterrey Fundidora is an example of the tremendous growth of the brand and its ability to meet the changing needs of guests in their preferred destinations,” said Andrew Harp, Tru by Hilton brand leader. “Since the opening of the first property in early 2022 in the Caribbean and Latin America, we have been eager to expand our presence to offer guests a truly unique stay.”
Tru by Hilton Monterrey Fundidora is the first property in the Caribbean and Latin America to introduce the brand's new prototype inspired by the region, with new room layouts, an updated exterior and color palette, plus food and beverage offerings local.
The hotel features signature brand elements that guests know and love, including 'The Zone' grand lobby, with areas for guests to work, play, eat and lounge. Visitors can also enjoy the free 'Top It' breakfast bar with healthy, sweet and savory items, along with a 24/7 'Eat & Sip' market, featuring gourmet snacks and beverages. In addition, Tru by Hilton properties offer state-of-the-art fitness centers that may include bars, resistance bands, free weights, cardio areas, and flexibility equipment.
“As we expand Tru's footprint in the Caribbean and Latin America, we are grateful to partner with experienced owners to bring this vibrant brand into coveted markets to meet the demand of the global traveler,” said Juan Corvinos, Senior Vice President of Development, Architecture and Construction of the Caribbean and Latin America of Hilton. “We are excited to welcome guests to the new Tru by Hilton Monterrey Fundidora. In addition, we will soon arrive with our renowned hospitality service with a second Tru property in Mexico with the Tru by Hilton Saltillo, which we hope to open in 2025”.
Tru by Hilton welcomes travelers at more than 225 open hotels with a broad portfolio of more than 240 properties. The brand plans to continue its boom in the Caribbean and Latin America with several openings scheduled for the next few years, including Tru by Hilton Chapeco in Brazil in 2023, Tru by Hilton Chillan Ferret in Chile, Tru by Hilton Punta Cana Airport in the Dominican Republic in 2024. , Tru by Hilton San Jose Airport in Costa Rica in 2025, and Tru by Hilton Sao Paulo in Brazil in 2026.
Tru by Hilton Monterrey Fundidora is part of Hilton Honors, the award-winning guest loyalty program for Hilton's 19 distinguished hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment system that allows you to choose almost any combination of points and money to reserve a stay, an exclusive discount that cannot be found elsewhere and free standard Wi-Fi. Members also enjoy digital tools available exclusively through the industry-leading Hilton Honors mobile app.
In the Caribbean and Latin America, Hilton currently has a portfolio of more than 200 hotels and resorts that welcome travelers and continues to seek opportunities for growth, with a strong group of more than 100 hotels throughout the region.