The trend of sustainable travel increases

Sustainability is a key element of the travel agenda with tourists eager to reduce their carbon footprint and support sustainable tourism

(Source: WTTC)

The World Travel and Tourism Council (WTTC) announced in its report "A World in Motion: Changing Consumer Travel Trends in 2022 and Beyond", that there is a higher level of preference for sustainable tourism among consumers; with 69% of travelers actively seeking travel options in this modality.

Thus, the report shows that sustainability is a key element of the travel agenda, with tourists keen to reduce their carbon footprint and support sustainable tourism.

In this monitoring report, the WTTC joined forces with the world's leading provider of travel services, Group and its major consumer brands, Ctrip and Skyscanner, with additional data from Deloitte, to analyze trends that They shaped Travel & Tourism last year and will continue to do so throughout 2023.

One of the surveys in that report revealed that around three-quarters of travelers are willing to pay more to make their trips more sustainable.

2023 looks even better in terms of traveler spending. Despite concerns about inflation and the cost-of-living crisis around the world, nearly a third (31%) of travelers intend to spend more on international travel this year compared to 2022.

Julia Simpson, WTTC President and CEO, said: “Demand for travel is now stronger than ever and our report shows we will see significant growth this year. 2023 is set to be a very strong year for Travel & Tourism. In addition, sustainability is high on the travelers' agenda, and consumers highlight the value they place on protecting nature and traveling responsibly.”

Jane Sun, CEO of Group, said: "Travel and tourism is a powerful force in driving the global economy, creating jobs, stimulating economic growth and lifting communities out of poverty."

Sun said the Asia-Pacific region, with its rapidly growing middle class and dynamic economies, is well positioned to capitalize on the growth of the industry and take its place as a leader in the global tourism economy.

“I am optimistic about the positive momentum for the global resumption and travel growth in 2023, driven mainly by mainland Chinese consumers, which will help accelerate recovery and development around the world,” said Jane Sun.

Other findings revealed in the report include:

1. It is estimated that the sales of vacation packages in 2022 increased by 75% compared to the previous year.

2. During the summer last year, international arrivals to European sun and beach destinations were just 15% below 2019 levels.

3. According to the recent WTTC "Economic Impact of Cities Research", visits to major cities are expected to see a 58% year-on-year increase in 2022, less than 14% below 2019 levels.

4. Luxury vacations will be especially popular, with luxury hotel sales expected to reach $92 billion by 2025 (compared to $76 billion in 2019).

5. In the survey, nearly 60% of travelers said they were already paying to offset their carbon emissions or were considering it if the price was right.


© Copyright 2022.
950 Brickell Bay Drive, suite 1811, Miami, FL, 33131. USA | Ph: +1 305 432-4388