Effective immediately, Deborah Rothe (31) will take over as exhibition director and project manager at ITB Berlin. The event will take place live in Berlin from March 7-9, 2023 as an exclusive B2B event. He replaces David Ruetz (54), who as director of ITB Berlin took over the world's leading travel trade show in 2002. He was instrumental in building the global brand that is ITB and also contributed significantly to the establishment of ITB Asia in Singapore and ITB China in Shanghai. She also identified the potential of the Indian travel market and supported the development of ITB India which, after two virtual editions, will take place as a face-to-face event in Mumbai for the first time this year and further strengthen ITB's position as a global marketplace. for the travel industry.
Rothe has worked at Messe Berlin since 2011 and joined ITB Berlin in 2014. Since August 2019, as Head of Business Development and Sales, she has focused on developing ITB Berlin and marketing exhibitor and visitor business for the leading travel trade fair. of the world. She was also instrumental in leading ITB's TRVLX series of B2B networking events in the European markets, which will continue to be an established part of the ITB portfolio in the future.
“With Deborah Rothe, I am delighted to appoint an experienced colleague to this important task at ITB Berlin. With his long years of experience at ITB Berlin, he not only knows the event very well, but also has in-depth knowledge of the industry,” said David Ruetz, Senior Vice President of Messe Berlin.
“As director of exhibitors at the world's largest tourism trade show, I look forward to the tasks and challenges ahead. Together with our global family of brands ITB and ITB Berlin, we provide impetus for many areas of the travel and tourism industry. Therefore, new concepts, innovation and continuous development are essential. I look forward to driving this effort forward with the team,” said Deborah Rothe, ITB Berlin Show Director.