Since its creation, 42 years ago, the ANATO Tourism Showcase has sought to bring together the sector chain in one place so that, through commercial alliances, a complete and attractive offer is generated for Colombian travelers and contributes to the industry consolidation.
With the presence of all the departments of Colombia, thanks to the support of the Ministry of Commerce, Industry and Tourism and the Fontur; international destinations, airlines, hotels, travel agencies, cruise companies, among others, year after year businessmen express more satisfaction with the event.
“The last few years have not been easy for the sector, but even so, those of us who are part of it have understood that tourism does not stop, that travelers want to continue discovering adventures in new destinations, and that is precisely what we are aiming for. in each version of the event, to create experiences for them with the contacts and agreements made between the businessmen who attend the event”, explained Paula Cortés Calle, executive president of ANATO.
And he added: “The Tourist Showcase has gained increasing position at a national and international level, generating greater interest for those who visit it. In fact, the figures from our latest survey carried out by the Association to professional visitors show it”.
Faced with the fulfillment of the objectives with their attendance at the event, 96% of those surveyed assured that they fully achieved them; 90% stated that they found the companies they were looking for; 98% said they would recommend the Tourist Showcase; and 99% indicated that they would participate again.
Likewise, 26% stated that they attended the event for the first time; 38% have participated between 2 to 5 versions; while 36% have attended more than 5 versions or have always attended.
“Making new business contacts, updating on products and market news and contacting Wholesale Travel Agencies are the main reasons why entrepreneurs come to this annual event. We know that this will also be a successful version that will continue to contribute to the strengthening of this important engine of the Colombian economy," explained the union leader.