Sabre Corporation (NASDAQ: SABR), a leading provider of software and technology powering the global travel industry, today announced the multi-year renewal of JetBlue's SabreSonic PSS agreement, which also extends the operator's long-term distribution agreement to continue offering its content in the Sabre GDS.
Sabre will help JetBlue deliver a more personalized customer experience and capture additional revenue opportunities through its PSS. Through Sabre's GDS digital travel marketplace, JetBlue will distribute its flights and services to Sabre's extensive global network of travel buyers. This will enable subscribers of Sabre-connected online, leisure and corporate travel agencies to offer even more choice and value to their travelers.
“We are excited to build on our longstanding partnership with Sabre. As we move forward with our growth plans, this partnership will play a key role in our digital modernization strategy,” said Carol Clements, JetBlue's Chief Digital and Technology Officer. "We will continue to rely on Sabre technology to help us improve the travel experience and bring our low fares, products and great service to more customers."
JetBlue is also investing in Sabre's Digital Connect and Digital Experience products to improve the booking and post-booking experience for customers. The operator is also taking advantage of the Dynamic Rewards product to enable extended loyalty capabilities.
JetBlue is also renewing its subscription to PRISM, a powerful solution that automates, aggregates and analyzes corporate sales information globally. Its forecasting feature also enables each airline's sales team to model contract changes and optimize the right actions to help drive better business revenue.
“Sabre is delighted to support JetBlue on its technology journey to improve the customer experience. Growth, modernization, loyalty management and personalization are a priority for JetBlue, so we are proud to support those initiatives with our cutting-edge platform, sales capabilities and global reach,” said Roshan Mendis, Sabre Chief Commercial Officer. Travel Solutions.
Headquartered in New York City, JetBlue is the sixth largest airline in the United States and operates more than 1,000 daily flights, serving more than 30 million customers annually.