H10 Hotels commits to digital transformation with BEONx

The revenue management system (RMS) will be implemented in urban hotels in Spain and other European cities, after a successful proof of concept

(Source: H10)

The Spanish hotel chain H10 Hotels has selected BEONx as the provider of its revenue management system (RMS).


H10 Hotels will begin to use the BEONx RMS in urban hotels in the main cities of Spain and other European cities, after a successful pilot test.


With the integration of BEONx's new group budgeting functionality and a new reporting tool, H10 Hotels aims to optimize revenue and streamline operations. The total return platform has been instrumental in helping H10 Hotels embrace digital transformation and instilling a revenue-focused culture within the organization.


"The implementation of our cutting-edge technology will allow H10 Hotels to remain at the top of a competitive hotel sector. Our collaboration will help them centralize data, make informed decisions and elevate the professionalism of their teams and hotels, as well as their plans and strategies of business in the short and medium term", says Rubén Sánchez, CEO and Founder of BEONx.


BEONx has managed to position itself in the market as one of the most competitive Revenue Management Systems (RMS) at an international level. With more than 2,000 clients in more than 30 countries, BEONx currently works with other international hotel brands such as Leading Hotels of the World, Iberostar, Hotelatelier, Barceló, Catalonia Hotels and RIU, among others.


Also, the hotel industry has evolved and now requires more advanced technology. This has been further reinforced after the pandemic, which made it very clear that companies must go digital and explore new sources of income in addition to rooms.


In this new scenario, BEONx announced a few months ago that the time had come to focus on new metrics, such as RevPag (revenue per available guest), and on the profitability of the entire hotel asset, instead of just revenue per room. To reflect this evolution in the company's mission, Beonprice decided to transition to BEONx, a new brand that reflects a transformed vision: to achieve the next level of digitization, data intelligence and automation needed to optimize hotel profitability.


To reinforce the new perspective of BEONx, Rubén Sánchez adds: “Hotels that collaborate with BEONx, such as the H10, will take advantage of revenue generation opportunities instead of focusing only on revenue per room. How to monetize every square meter of the hotel is the current hurdle.To increase hotel profitability, technology must facilitate the presentation of a global vision of business profitability that goes beyond revenue per room.To achieve this, technology is needed to identify potential revenue streams throughout the entire customer lifecycle, from booking to checkout.”

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