Colombia shows in ITB its commitment to tourism as an engine to achieve peace

The South American country is present at the fair with a delegation led by the Ministry of Commerce, Industry and Tourism of Colombia, accompanied by ProColombia and 22 companies that promote tourism


Colombia will be present with a delegation of 22 companies and operators in one of the main tourist showcases in the world, ITB 2023, which takes place in Berlin, Germany, from March 7 to 9, to show that it is one of the most biodiverse countries in the world. world, and confirm its commitment to transformative tourism that makes it a world power of life.

Within the framework of this event, today the Ministry of Commerce, Industry and Tourism launched the tourist seal "Colombia: Destinations of Peace", which highlights the work of the actors who build peace, promotes an inclusive local and regional economy and fosters scenarios opportunities for productive inclusion in the tourism sector. The Colombian ambassador to Germany, Yadir Salazar Mejía, was also at the event.

This stamp is inspired by the "Rising Peace" flower (Elaeagia pacisnasci), discovered in the municipality of El Peñón, Santander, in the eastern Colombian Andes, a territory previously off limits due to the armed conflict.

The Vice Minister of Tourism of Colombia, Arturo Bravo, highlighted that "this fair is one of the most relevant for the European tourism market and that is why we see a great opportunity to show not only the wonders of Colombia and its beauties, but also to launch of the label "Colombia: destinations of peace", which invites unity and collective, arduous, continuous and interrupted work to build total peace, respecting the legacy of the territories that bet on life".

For her part, Carmen Caballero, president of ProColombia, indicated: "Our purpose in this ITB is to promote the internationalization of the territories and of the MSMEs of our country that offer unique and transformative experiences, which also contribute to the construction of peace in the regions . Sustainability is our letter of introduction thanks to the commitment we have made for the country to protect and preserve our wealth”.

The stand's architecture is inspired by the mythical Lost City, the main urban center of the ancient Tayrona civilization built around the year 700 and located on one of the highest coastal snow-capped peaks in the world.

The Lost City was made up of more than 250 terraces distributed in eight "neighborhoods" whose space was used to live, work and perform religious ceremonies.

Visitors to the Colombia stand, through the terraces of this place, discover not only its wealth, but also the 6 Tourist Regions of Colombia: Amazonia-Orinoquía, Western Andes, Eastern Andes, Greater Colombian Caribbean, Macizo and Pacific.

These regions and their landscapes are displayed on screens at the stand. There is also information on cultural tourism routes, an initiative led by Artesanías de Colombia. There will also be a space dedicated to presenting the wide offer in LGBTQ tourism that the national territory has.

During the fair, a cultural agenda is carried out that includes tastings of traditional gastronomy, such as the renowned Colombian coffee, of the Juan Valdez brand, as well as panela preparations of the Guatavita brand.

Tourism, a growing industry in Colombia
At the end of 2022, the arrival of foreigners residing in Germany in Colombia grew by 141% compared to 2021, thanks to the arrival of more than 57,100 German travelers to the South American country last year. In addition, Germany is the fourth country in Europe to send more travelers from this continent to Colombia. Bogotá, Cartagena, Cali, Santa Marta and Barranquilla were the main destinations.

In 2022, the country registered the arrival of more than 4.5 million foreign travelers, according to data from the Colombian Ministry of Commerce, Industry and Tourism, a figure that confirms the recovery of international tourism in the country after the pandemic.

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