Great interest of the German market for Mexican destinations

Within the framework of ITB Berlin 2023, the Secretary of Tourism Miguel Torruco Marqués held a meeting with Sebastian Ebel, CEO of the TUI Group to boost the flow of tourists


During the second day of activities of the Mexican delegation at ITB Berlin 2023, the Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, accompanied by the Mexican ambassador to Germany, Francisco José Quiroga Fernández, held various meetings with tour operator managers, travel agencies, among other tourist service providers, with the purpose of reaching agreements that promote the arrival of German travelers to Mexico.

The head of the Ministry of Tourism (Sectur) highlighted that the agents and tour operators of this European country showed great interest in sending their clients to the different tourist destinations in Mexico, motivated by its wide range of options such as beaches, natural areas, colonial cities, to name a few.

Leading a working meeting with Sebastian Ebel, CEO of the TUI Group, among other executives of this company, Torruco Marqués outlined the options to boost the flow of tourists between the two nations, and shared with the executives how Mexico achieved a rapid recovery in tourism after of the pandemic.

He recognized the importance of the TUI Group as one of the leading tour operators for the European market, and at the meeting, he presented the projects launched and those that are under development to encourage tourism in the 235 places with a tourist vocation in Mexico; He also attended the presentation of the Destination Co-Lab Rhodes initiative, which promotes sustainable tourism through the development of good practices that can be replicated in all destinations, in the hands of international experts on the subject.

With Norbert Fiebig, and Volker Adams, president and head of Political Affairs and Outbound Tourism of the German Travel Industry Association (DRV), respectively, the Secretary of Tourism reached agreements that will favor the joint relationship between both nations.

Volker Adams recognized that Mexico is an ideal destination for vacations and business trips, and recognized the importance of maintaining the great collaboration that has been in place in past years. He indicated that Mexico is attractive for online reservation applications, so the association that he represents does everything on its part to maintain this rate of recovery.

At ITB Berlin 2023, the Secretary of Tourism also participated in the meeting with the Federal Coordinator of Tourism of Germany, Dieter Janecek; as well as with Marion Weber and Lisa Teichmann, with whom they agreed to work on joint promotion actions between both nations, among other topics of interest.

In addition, he held meetings with Johannes Reinders, commercial manager of the German tour operator FTI for Mexico and the Caribbean; as well as Bernold Schroeder, CEO of the Kempinski Group; and Karina Ansos, general manager of the Adlon Kempinski Hotel, to strengthen the relationship that allows boosting the flow of travelers from the luxury segment and high purchasing power, who also show great interest in the offer of destinations in Mexico and the infrastructure to receive them. .

As part of the work tour in Berlin, the Embassy of Mexico in Germany hosted the reception in which the Cultural Heritage Sites of Humanity in our national territory were promoted.

In this event, the Secretary of Tourism presented recognition to prominent Mexicans who have raised the name of Mexico, one of them to Elisa Carrillo, prima ballerina of the Berlin Staatsballett and ambassador of the Mexican World Heritage Cities.

Accompanied by Jorge Ortega, general director of the National Association of Mexican World Heritage Cities, Torruco Marqués pointed out that our country has 10 cities cataloged with this appointment by Unesco, which places it, like Germany, in fourth place, only after Italy, France and Spain.

The Mexican delegation at ITB Berlin 2023 is made up of more than 80 representatives of the tourism sector, and among others Humberto Hernández Haddad, Undersecretary of Tourism; Emmanuel Romain Ernest Rey, General Director of Promotion and International Affairs; Bernardo Cueto Riestra, Secretary of Tourism of Quintana Roo; Roberto Monroy García, Secretary of Tourism of Michoacán; Rodrigo Esponda Cascajares, director of the Los Cabos Tourism Trust.

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