GOL Linhas Aéreas launches Sabre Ancillary IQ

Sabre's innovative AI-based solution will help GOL create personalized experiences for travelers and drive incremental ancillary revenue

(Source: GOL)

Sabre Corporation (NASDAQ: SABR), a leading provider of software and technology powering the global travel industry, and GOL Linhas Aéreas, Brazil's largest national airline, today announced the airline's successful implementation of the Sabre Ancillary IQ™, an AI-powered solution designed to help create personalized offers for travelers and drive incremental ancillary revenue opportunities for airline customers.

Ancillary IQ supports airline sales strategies by dynamically pricing individual ancillary services and allowing the creation of add-on packages. This solution uses machine learning to identify adjoining purchase patterns in real time and optimize prices to increase conversion and ensure travelers can easily book the experience they want. The initial implementation of Ancillary IQ with GOL is focused on seats with additional attachments available later this year.

“Our purpose is to offer our passengers the best travel experience in the industry, which is why the GOL brand has become synonymous with innovation and service,” said Renzo Mello, director of channel sales for GOL Linhas Aéreas. “Having Sabre as our key technology partner helps us maintain our commitment to customers as we continue to grow our business. By adopting Sabre Ancillary IQ, we will be able to offer passengers preferred options during the booking process across all channels so they can create the unique experience they want.”

Headquartered in São Paulo, GOL began operations in 2001 and has grown rapidly to become one of the largest airlines in South America, with more than 80 destinations in Brazil, South America, the Caribbean, and the United States. .

“Like Sabre, GOL has a long history of innovation and firsts that have helped evolve today's airline and travel industry,” said Garry Wiseman, chief product officer of Sabre Travel Solutions. "Given our shared commitment to innovation, it makes sense for GOL to be the first customer to implement Sabre's new intelligent attachment solution to deliver the excellent services travelers expect from the airline."

Sabre Ancillary IQ is part of Retail Intelligence, the first suite of products powered by Sabre Travel AI™ technology, and uses advanced machine learning models to test and learn on the fly. The result of Sabre's long-term partnership with Google, Sabre Travel AI is an innovative capability that integrates Sabre technology with Google Cloud's cutting-edge AI technology and advanced machine learning services.

This new agreement marks an expansion of Sabre's commitment to GOL. In addition to Sabre Ancillary IQ, GOL also has a broad portfolio of Sabre solutions to help manage airline operations and revenue, including:

-SabreSonic, Sabre's Passenger Service System (PSS)
-Revenue Optimizer, a solution that helps maximize network revenue
-Digital Workspace to provide airline agents with more efficient tools to manage the passenger experience
-Solutions technologies such as Sabre Intelligence Exchange, IX Apps and Sabre API Hub to easily integrate with internal and third-party solutions that fit the unique needs of the airline


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