Norwegian Cruise Line (NCL), the innovative global cruise company, has announced the appointment of David J. Herrera as the brand's new President effective April 1, 2023, with Harry J. Sommer becoming the next President and Chief Executive Officer of Norwegian Cruise Line Holdings Ltd. (NCLH), the parent company of the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands, effective July 1, 2023.
Currently serving as NCL's Chief Consumer Sales and Marketing Officer, Herrera has been with NCLH since 2015, previously serving as Senior Advisor to the Chief Executive Officer and Chairman of Prestige Holdings in 2012. Throughout his tenure, Herrera has successfully held a variety of senior leadership roles within the organization, including SVP Brand Finance, Strategy and Consumer Research; NCLH SVP Corporate Development; and President of NCLH China. As part of the senior leadership team, he has played an integral role in positioning NCL as one of the world's leading cruise lines.
"David and I have worked hand-in-hand for nearly a decade expanding NCL's global presence and shaping the company's future," said Harry Sommer, future President and Chief Executive Officer of Norwegian Cruise Line Holdings Ltd. "With more than With 25 years of solid experience in the corporate business world and a strong background in finance, sales, marketing and business development, David has been a key contributor to the success of NCL, and I am confident that he will continue to guide the NCL brand on an accelerated path. towards the future".
As President of NCL, Herrera will be responsible for the brand's overall strategic vision and business plan execution, as well as expanding his line of responsibility to now include revenue management, guest services, company finance brand, international sales and the newly created Experiences at Sea division, which offers unique and immersive experiences at sea for passionate communities.
"I am honored and fortunate to have the opportunity to lead the passionate and incredible team at NCL, as well as continue to work alongside Harry and our stellar leadership team to build on our strong momentum," said David Herrera, Norwegian's future President. Cruise line. "Once again, this year is going to be full of milestones for us as we continue to roll out the Premium Class, and I look forward to leading our team and guests throughout this exciting adventure."
In his current role, Herrera has led the sales and marketing teams to record results. In November 2022, the company achieved the best booking month in its history, ending the year with record booking levels for 2023, thus starting this year in a position of better bookings than ever and setting a new record in January. As a US veteran, he is also proud to have co-sponsored the development of the brand's first Military Appreciation Program in November 2022, the historic initiative that honors members of the US military with an exclusive offer and experiences on board.
With Herrera's appointment as NCL President, Adam Malone, who currently oversees integrated and consumer marketing, will assume the role of Chief Marketing Officer, and Michael Tomoleoni, a 15-year NCL veteran who currently leads the division of consumer sales, will now be Chief Consumer Sales Officer. Jason Krimmel will assume the new role of Chief International Sales and Marketing Officer, working closely with Herrera to expand the brand's international presence.