Survey carried out by ANATO shows a challenging year for tourism

In terms of real income for Travel Agencies, a full recovery cannot yet be concluded

(Paula Cortés Calle, ANATO Source: ANATO)

The most recent survey carried out by ANATO to its Travel Agencies shows the results obtained by its companies throughout 2022, a year in which several facts converged but in the end, businessmen managed to get around and obtain, almost a recovery in their business.

“The study showed that in 2022 the sales value of Travel Agencies exceeded those of 2019 by 1%. However, this does not take into account the inflationary effect and increase in operational costs that were perceived in 2022, so in terms of real income for Travel Agencies, a full recovery cannot yet be concluded”, explained Paula Cortés Calle , executive president of ANATO.

The survey also revealed that the national destinations most sold by them were San Andrés, which has traditionally led the list; followed by Antioquia, Bolívar, Bogotá and Magdalena. And in relation to international destinations, the most commercialized were Mexico, the United States, Spain, the Dominican Republic and Turkey.

One of the aspects that caught the attention of the study is that 44% of the sales value was for the vacation segment, and 56%, for the corporate segment, accounting for the return of interest in business trips, a type of tourism that within the sector and after the pandemic had been one of the most affected and slowest to recover.

Despite the good results, there are also doubts about the future of tourism for 2023, since the union estimates a 23% decrease in the sales of Travel Agencies due to the elimination of the VAT exemption on tourist products and the Preferential VAT on air tickets of 5%; As well as a 27% increase in operating costs given the different economic situations such as inflation, devaluation, the increase in the minimum wage, among others.

“Under this scenario, it should be considered, as we have already stated, extending the benefits that we had already obtained after the pandemic, which had been a driver for the recovery and subsequent revitalization of the travel industry. Although we see that in 2022 the goals in terms of marketing were close to being achieved, the year 2023 is shaping up to be complex due to these aspects and the problems in air transport”, concluded the union leader.

 


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